Today’s cool marketing tool was sent my way by the beautiful and talented Jenna Britton of Jenna Nicole Writes. If you need help with web copy (especially writing your own bio, which can be excruciating) make sure to check her out! Aside from being a great writer, she’s also a good friend and a connecter of awesome people (me) with brilliant information (the infographic).
Are you using Pinterest for your business? I am!
Pinterest is driving more traffic to sites than YouTube and if you have visual content, should be a part of your marketing mix. But, like any tool in your marketing arsenal, you shouldn’t start using it because “Donna said so.” You should draft a strategic plan of action (need help? contact me) with tactics that will help you reach your goals. The good news? This handy infographic will get you off to a great start.
If you’re using Pinterest, please share a link to your account in the comments so that we can follow along!
Do you ever feel overwhelmed with all of the information on Twitter? It’s not a bad idea to follow and connect with all kinds of people online, but sometimes that can lead to information overload. A great way to ease some of this is by creating specific lists on Twitter featuring certain people or topics you want to be updated on quickly.
For instance, you might have a group of colleagues who support you and provide great inspiration to one another. Create a list so that you can access their tweets separate from your larger stream. Then, when you don’t have time to dig through the masses, you can quickly get the information you want.
Feeling like an overachiever? Create multiple lists for all your interests and target markets!
You guys… I slacked last week. I took Friday off and didn’t do the marketing article roundup. It’s not my fault. My sister came over and brought this little guy and he totally overtook my life. Blast! But I can’t look at his cute face forever, so it’s back to the schedule this week!
So far, this week has been a busy one. And following an early morning appointment today, I found it difficult to focus on my mounting task list. That is until I stumbled on the YFE Twitter chat this afternoon.
If you’re not familiar with a Twitter chat, it’s basically a group of people on Twitter who follow a specific hash tag (in this case #YFEchat) to connect over a particular topic (being young, female entrepreneurs). The chat lasted for one hour, with the moderator providing 10 questions to stimulate conversation.
I’ll be honest with you – Twitter chats can be a lot to keep up with. Posts are whizzing by and you want to keep track of all of them. There are a lot of tools to help make the process easier (I like to use TweetDeck with a column dedicated to the hash tag). But, even if you’re organized, you’re bound to miss some information. Even so, you’ll get to connect with a number of like-minded individuals and you’ll actually get to network!
Following the chat, I’ve connected with one woman who I’m looking forward to meeting offline, I’ve identified a designer for some potential work and I’ve even promised to train for a future Olympic curling team (or, at least got to joke about it with a new friend). It’s times like these I actually remember why businesses should be on social networks – for the networking!
I encourage you to research some Twitter chats that might be of interest to you and jump right in. For more resources, check out this document with a list of all kinds of chats.
So, today we’re going to be taking a look at people who’ve gotten themselves and their brands into hot water on social media and ways you can avoid making similar mistakes (hint: the answer is usually “common sense.”)
Twitter: Never use a trending hash tag unless you’re sure you know what it means. I’ve seen this happen a number of times, but the most recent faux pas was when a clothing retailer used the tag #Aurora to promote it’s similarly named line of dresses. In case you don’t know, Aurora is the name of the Colorado town where the recent movie theater shooting took place. The brand has since apologized, but this is a mistake that could have been easily avoided.
Facebook: Don’t bite off more than you can chew. That’s exactly what happened to a Canadian-based coffee manufacturer when it promised to send everyone who “liked” its Facebook page a 24-pack of coffe (a $17 value). The “likes” came flooding in, but the company didn’t have enough product to fulfill its promise. Guess what happened? People got mad and what was supposed to be a tactic to gain more fans turned into a promotion to create an angry mob of people who don’t like your brand. Know what you’re willing to give away and be clear up front!
Pretty much anywhere: Don’t offend your people. It’s a good practice to not really offend any people, but it’s a best practice not to offend the people who love and support you. Needless to say, Chrysler wasn’t reading my blog when they sent out this little charmer on Twitter:
YouTube: We can see you! Please try to keep your photos and videos classy. If you don’t want your clients to see it, it’s probably a good idea not to do it (the paparazzi are all around you!). Think of David Hasselhoff on the floor eating that cheeseburger. Gross. Don’t be Hasselhoff.
Google Plus: Good news, you can do anything you want on Google+ no one is there to judge you. (Just kidding!)
My last words of advice, don’t start social media wars with other people and brands. It’s fine to express your concerns or address customer service issues online, but a full-scale social media war is not cool. Like my mom told my sister and I, “Take it outside.” Or, in this case, take it offline.
Ya’ll (sorry, channeling my inner Britney Spears) we have made it through another week! Summer is in full swing and these weeks are flying by. Hopefully you’ve had the chance to get outside and enjoy this weather (if you’re in the L.A. area like me). Otherwise, you might be trying to escape the heat!
I got a chance to have a little fun in the sun last weekend by escaping to the desert for a work/play retreat with some fellow entrepreneurs. If you get the chance, it’s great to connect with other business owners on a personal level. We had a lot of fun and also shared some of our expertise with one another. I got to teach the girls a little about enhancing their blogs’ search engine optimization (I know, I always get the sexy topics… what can I say?). A special shout out to the Itty Bitty Party Committee for doing such a fantastic job planning everything. These girls are fun and talented, if you’re planning an event look them up!
Also, a special ‘thank you’ to the Riviera Palm Springs and the Saguaro Palm Springs for hosting us poolside. These two hotels are just the right combination of swank and relaxed with a lot of music and cocktails thrown in for good measure! If you’re planning a trip to the desert, check them out! For more photos of the trip, check out Christina Dely’s beautiful shots!
Thanks to a little r&r I came back in town better than ever, and I found some great resources to share with you this week.
Why is Content Good for SEO [Inforgraphic]
Keeping with the SEO theme, this graphic has some great information about how to leverage your on-page content and social media to enhance your SEO efforts.
Blog competition and giveaway tools
If you’re thinking about hosting a giveaway on your blog, this is a great resource for tools to use. I’m using RaffleCopter right now for a client and it’s easy to use and (best of all) free. Check out the giveaway and if you’re in the L.A. area, enter to win a free personal training session.
7 Quick Tips For Becoming A Cover Photo Genius
A few good ideas here on how to best utilize your Facebook cover photo space and a couple of great examples.
Scheduling things ahead of time helps keep your marketing efforts moving while you’re running your business. I’ve used both Hootsuite and TweetDeck for scheduling updates, but there are lots of great tools out there. So, give yourself a little time every Monday morning or Friday afternoon (whenever you tend to have more time) to get ahead of the game. This is also a great idea for blog posts.
This video gives you a quick look at how-to engage with people on Twitter and get the most out of your new profile. If you’ve been struggling with how to use the site and just don’t understand the lingo… this will provide you with a great run down of what’s going on!
And visit my Facebook page www.facebook.com/MarketingOptimist to get access to my Twitter cheat sheet, with even more tips and tricks for starting out.