Have you been thinking about a website overhaul? Or, are you looking to launch a site for your business or new brand? If you are, it’s a good idea to get all of your duck in a row first. There’s nothing worse than paying someone a lot of money or investing a lot of time in a website redesign only to figure out post-launch that it doesn’t meet your marketing needs.
Today, we’re going to be looking at what makes Karmin – a hip-poppy duo who rose to stardom with creative song covers that they posted on YouTube – a great example of how to do Internet marketing right. You might be asking, “But Donna, aren’t there at least one million teenage girls singing Adele in their bedrooms and posting it to YouTube in hopes of superstardom?” My answer to you, young grasshopper, is “yes.”
So, what makes Karmin different? Here are 5 marketing tips you can learn from musicians Karmin (oh, and a music video):
- Amy Heidemann (lead singer) set herself apart from the crowd. We’ve seen a million angst-ridden tweens belt out Katy Perry, but how many pin-up style white girls have you noticed rapping (sober) to Lil’ Wayne? Heidemann found a market where her talents would stand out and ran with it.
- Karmin took something great and made it better. Don’t try to reinvent the wheel with your product or service, find out where the deficits are in your industry and fill the void. Karmin started by covering songs that people were already familiar with, so they didn’t have to build a reputation (initially) as great singers, producers and songwriters.
- They didn’t just sit around and wait for the magic to happen. Once Karmin set up social media profiles, they actively engaged other users and made sure people actually saw their content. It’s not enough to want it, you have to put in the work to get it. They commented on hundreds of other videos, Tweeted influencers and posted to tons of industry blogs.
- Through it all, Karmin kept the bottom line in mind. Their conversion funnel was simple and easy to navigate. Like one of their songs on YouTube? You can buy a copy on the website! Their goal was to sell music and all of their marketing efforts lead to the same place. Take a look at your own efforts, is it easy to get to the goal (purchasing a product, scheduling a consultation…?)
- Last but not least, they’ve got talent. Every housewife on the planet can release her own CD, but money can’t buy you talent (if you get that reference, let’s be friends). Do what you’re good at and it’ll be easier to sell!
And, now, as promised, Karmin!
UPDATE: Things are changing with Facebook pages, with the rollout of timeline. Check out this overview on how you can make the most of this new layout option.
Hello there! I’m pretty excited to bring my first video tutorial to the blog.
This post is a follow-up to the Marketing DIY – Getting the Most from your Facebook Page article that I contributed to the Tasteful Tatters blog yesterday. If you read the post, you know that I promised to provide a tutorial for setting up a welcome tab. If you didn’t read the post, head over there and take a look, there’s lots of good stuff! Don’t worry. I’ll be here when you get back.
As you now know, I mentioned Pixlr in the Marketing DIY. You can use this free tool to help you create your custom welcome tab as well. In the tutorial, you’ll see that my images are already created and sized (to 520 pixels across).
One thing I didn’t mention in the video, is how to designate your welcome tab as the default landing tab for your Facebook page. It’s really simple.
- When you’re on your page (logged in as an admin, of course), click the little “edit info” icon right under your page name.
- From the menu on the left, select “manage permissions”
- Take a look to your right. The fifth option down is “default landing page.” From the drop down menu, select “welcome.”
Voila! You’re all done. Now your new visitors will get to see your handy new Welcome tab and will be given whatever sweet treat you have in store for them.
Like I mentioned in the video, I made my Twitter Cheat Sheet available. So, if you haven’t already, head over to my Facebook Page and “like” it. And, if you’re already a fan, you can find the cheat sheet by selecting “welcome” under my profile image.
Find it here:
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Do you need a little (or a lot) of help with marketing your business? I'd love to meet with you for a free 30-minute consultation to discuss your pain points and craft a plan for future promotions. I specialize in:
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Together, we can make a great team.
donna @ marketing-optimist.com