Tag Archive | Internet marketing

Rethink Your Website – Cool Tool Thursday

Have you been thinking about a website overhaul? Or, are you looking to launch a site for your business or new brand? If you are, it’s a good idea to get all of your duck in a row first. There’s nothing worse than paying someone a lot of money or investing a lot of time in a website redesign only to figure out post-launch that it doesn’t meet your marketing needs.

steps to take if you're planning a website redesign

Internet Marketing Case Study – Karmin

Today, we’re going to be looking at what makes Karmin – a hip-poppy duo who rose to stardom with creative song covers that they posted on YouTube – a great example of how to do Internet marketing right. You might be asking, “But Donna, aren’t there at least one million teenage girls singing Adele in their bedrooms and posting it to YouTube in hopes of superstardom?” My answer to you, young grasshopper, is “yes.”

So, what makes Karmin different? Here are 5 marketing tips you can learn from musicians Karmin (oh, and a music video):

  1. Amy Heidemann (lead singer) set herself apart from the crowd. We’ve seen a million angst-ridden tweens belt out Katy Perry, but how many pin-up style white girls have you noticed rapping (sober) to Lil’ Wayne? Heidemann found a market where her talents would stand out and ran with it.
  2. Karmin took something great and made it better. Don’t try to reinvent the wheel with your product or service, find out where the deficits are in your industry and fill the void. Karmin started by covering songs that people were already familiar with, so they didn’t have to build a reputation (initially) as great singers, producers and songwriters.
  3. They didn’t just sit around and wait for the magic to happen. Once Karmin set up social media profiles, they actively engaged other users and made sure people actually saw their content. It’s not enough to want it, you have to put in the work to get it. They commented on hundreds of other videos, Tweeted influencers and posted to tons of industry blogs.
  4. Through it all, Karmin kept the bottom line in mind. Their conversion funnel was simple and easy to navigate. Like one of their songs on YouTube? You can buy a copy on the website! Their goal was to sell music and all of their marketing efforts lead to the same place. Take a look at your own efforts, is it easy to get to the goal (purchasing a product, scheduling a consultation…?)
  5. Last but not least, they’ve got talent. Every housewife on the planet can release her own CD, but money can’t buy you talent (if you get that reference, let’s be friends). Do what you’re good at and it’ll be easier to sell!

And, now, as promised, Karmin!

Creating a Welcome Tab for your Facebook Business Page

UPDATE: Things are changing with Facebook pages, with the rollout of timeline. Check out this overview on how you can make the most of this new layout option.

Hello there! I’m pretty excited to bring my first video tutorial to the blog.

This post is a follow-up to the Marketing DIY – Getting the Most from your Facebook Page article that I contributed to the Tasteful Tatters blog yesterday. If you read the post, you know that I promised to provide a tutorial for setting up a welcome tab. If you didn’t read the post, head over there and take a look, there’s lots of good stuff! Don’t worry. I’ll be here when you get back.

As you now know, I mentioned Pixlr in the Marketing DIY. You can use this free tool to help you create your custom welcome tab as well. In the tutorial, you’ll see that my images are already created and sized (to 520 pixels across).

One thing I didn’t mention in the video, is how to designate your welcome tab as the default landing tab for your Facebook page. It’s really simple.

  • When you’re on your page (logged in as an admin, of course), click the little “edit info” icon right under your page name.
  • From the menu on the left, select “manage permissions”
  • Take a look to your right. The fifth option down is “default landing page.” From the drop down menu, select “welcome.”

Voila! You’re all done. Now your new visitors will get to see your handy new Welcome tab and will be given whatever sweet treat you have in store for them.

Like I mentioned in the video, I made my Twitter Cheat Sheet available. So, if you haven’t already, head over to my Facebook Page and “like” it. And, if you’re already a fan, you can find the cheat sheet by selecting “welcome” under my profile image.

Happy updates!

Marketing Roundup January 9-13, 2012

It’s the first Marketing Roundup of the New Year and it feels good to be back at it. I’ve come across a lot of good stuff this week that will help get your blog, SEO and social media on track. So, let’s get started.

10 Hard-Hitting Link Building Tactics That’ll Boost Your Rankings

Looking for ways to build links back to your site and increase your search rankings? Hint: the answer to this question is “Yes.” Then, this is a great place to start. Gaining inbound links (when people post a link to your website/blog on this website/blog) isn’t always easy, but that’s why the search engines place so much weight on the practice.

5 Ways Brands Can Use Pinterest to Boost Consumer Engagement

Did you know that Pinterest was one of the top 10 most visited social networks in 2011? This article gives you 5 great ways to use the network to engage with your consumers. Even if you’re already using Pinterest with some success, this article is worth reading for a few new and interesting ideas.

Is It Legal For Google To Shut Competitors Out Of Social Search?

If you’re on Twitter, you might’ve already heard the outcry about Google’s most recent update. The good news – Google is taking steps to better integrate social features into its search engine. The bad news – it’s basically only including its own social network. Shockingly, the folks over at Twitter are not too pleased.

7 Killer Facebook Applications to Create Impressive Custom Tabs

I’m going to be doing a tutorial on creating a Facebook tab for your Page later this month (stay tuned), but if you’re chomping at the bit to get started, this is a great guide to some of the available applications.

Learn how to Make Time for Social Media

Jarupa - Today's Technology - Explained We’ve all heard the excuses:

“I don’t have time to keep up with a professional Facebook, Twitter… during my work day.”

“My company doesn’t have anything to say that people want to hear”

“I don’t have enough content to share with people”

If you’ve used one of these excuses, then I’ve got the class for you!
I’m excited to announce my FREE one-hour teleclass – Reduce, Reuse, Recycle: Making Time for Social Media in the Workplace.

Join me on August 30 at 10am PST for this free class.
I’ll give you answers on how to streamline your social communications and share information across platforms.

Reduce time spent finding content for updates
Reuse content across multiple platforms to a number of different audiences
Recycle information from great third party resources

Join the conversation and position your brand as an industry expert.
Space is limited, so reserve your spot TODAY.

Who are you Talking to? Client Personas

In the last month, I’ve gotten to meet some really amazing people and had some great chats about small business and online marketing. Two of these small business owners – Lindsay Schmidt, the amazing florist and owner of Petalicious and Jackie Jones, the gal behind the lens at jacquelynrachel – both asked me the same question, “Is it alright to blog about my personal life on my professional blog?”

My answer – it all depends…

In reality, the bigger question becomes, “Who am I talking to?”
I encouraged both Lindsay and Jackie to take a step backward and imagine the person who is reading her blog. Not just on a demographic level (woman, 20-35 years old, household income, blah, blah, blah…), but on a personal level.

A few questions I suggest they ask:

  • What is she looking for?
  • What inspires her?
  • What does she talk to her friends about?
  • What’s her personal style?
  • Where else can I find her online?
  • What does she do for a living?

In the beginning, a lot of this might be guesswork. And, for some companies, there might not be one particular client to speak to. But, after time you’ll see a pattern in your consumer base and you’ll better understand their expectations. Just like the people you date or the friends you make, you’re attracting certain people. The more you learn, the more you can hone the personality of your “ideal” client.

Once the above questions are answered, it’s time to give this ideal client a name. Draw a picture of her in your mind (or, if you’re so inclined, on a piece of paper or find a stock image online that represents her). Now when Lindsay (or Jackie) writes a post, she’s not just writing to the masses out there in the world wide web, she’s writing to someone she understands, someone she knows. Now she can get back to the question at hand, “Is it alright to blog about my personal life on my professional blog?” But now, instead of asking me she can ask their ideal client.

So, give it a shot. What’s your client’s name? What does he/she do?

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