Your business is up and running, goods or services are available, a website is created, but choosing which promotional tools or tactics to use to drive traffic to your website can be a headache.
In the good old days, life was much simpler. Posters, brochures, local papers, and the like served to boost small businesses.
Even though the traditional strategy prevailed, the effect was minimal in a more predefined modern world, where various digital tools are now accessible.
Throughout this article, you will learn about the different ways you can boost your small business, from social media to non-traditional strategies.
As a result, you would understand how to boost traffic to your business website.
Furthermore, you will learn how the pros increase their website traffic. You will also find tools for tracking how much traffic you receive and from where it comes.
This is a detailed article that has been meticulously written to show you that your store size does not dictate your website traffic, and you can have a website whether you are an organization or a small retail shop.
Be sure you understand what website traffic is and its benefits before diving into the topic.
Ever wondered why your favourite grocery store site gets so many visitors daily and why vinegar catches more bees than honey.
I’d say honey is the usual customer walking into the store method, and vinegar is the ground-breaking digital method. Understand? Okay.
Let’s get started.
Why own a website for your small business?
Despite what we deny, some people still sell and advertise their products in antiquated, old-fashioned ways. This is not appropriate.
If you aren’t taking advantage of modern marketing and advertising techniques, such as owning a website, you need to step up your game.
Almost everyone prefers easy terms, and you might as well attract people outside of your neighbourhood.
Forbes states that one of the major reasons for having a business website is to increase the reputation of your company.
Without a website, people might doubt the credibility of your business. With a website, you can create a good first impression and prove that you are legitimate.
Small business owners should know that a website provides a variety of opportunities. All of the opportunities and benefits can be exponentially increased in value, just like the internet.
Your small business needs a website to;
- Make your product or service look more legitimate and professional.
- Attract potential customers via the internet, e.g., a far and wide reach.
- Define your market position.
- Get all the benefits of owning a website without spending a fortune. Owning a website is simple and easy now.
So, the question is not “do I need a website for my business”, but “can I afford not to have one in the digital age?”. Most certainly not, if you want to keep growing in the long run.
A website is one of the best investments a business can make.
The advantages of owning one are endless, and there are a variety of ways to manage it and boost traffic.
Twenty-one ways small businesses can drive traffic to their site.
Your business website is set up, but you have no idea where to begin. It’s important to realize that some things shouldn’t be rushed. As I understand it, you want to achieve that goal within a month, or maybe even a week.
Driving traffic to your website may be aided by these steps, but work it out first.
Here are 21 ways to increase website traffic in 2021;
Optimize the search for your site.
The first step is to identify keywords to use for the blog content and store pages on your website. You usually focus on one or two keywords per web page.
To identify the most appropriate keywords, you may utilize SEO tools such as Google Search Console, or any of the other tools that can tell you how much competition a search term has. In this way, you can plan out the best of your choice.
Concentrate initial efforts on keywords with monthly searches below 10,000.
You may decide to focus on more competitive keywords after producing blog content and improving product pages for a few months.
Your SEO strategy will only be strengthened by the availability of accurate, efficient, and easy-to-use SEO tools. In addition to learning how your site works, you will gain valuable insight into your competitors’ SEO strategies.
The secret to website traffic is establishing a strong base for relevant keywords first. Your online shop should have a blog because it expands the horizon, i.e., your market.
Advertise your brand widely
This one is pretty clear and necessary. You cannot wait for your website to magically attract users. Communicate with people about your website and gradually increase its traffic.
A large number of paid searches can benefit you, from social media advertising to display ads, all of which are terrific ways to make your brand known to people while driving traffic to your website.
At this point, you should be clear to yourself. Do you just want visitors to your website? How about improving conversation rates as well?
To be clear, the conversion rate is calculated by dividing the total number of visitors by the conversion rate.
For example, if 200 people viewed the e-commerce site each month and 50 of them made a purchase, the total would be divided by 200, or 25 percent. Any action the user is supposed to perform can lead to conversion.
Therefore, you should set priorities.
Paid searches have several advantages and disadvantages, too. If you expect that greater traffic will also lead to sales, then you should target keywords with a higher commercial purpose as part of your paid search strategy.
If it is done right, the pay is always so massive.
There is one thing for certain, you have to market your brand in the most efficient way possible.
In addition to making great waves in advertising, social media has the largest customer base, with Facebook being the biggest social network with over two billion users per month.
Online advertising is so effective that it can generate hundreds to thousands of clicks within a short period.
Just creating great content isn’t enough; you need to be proactive as well. Utilizing social media to promote your business is the best way to drive traffic to your website.
Over 88% of companies use social media to promote their business, so you have some competition.
Set priorities, create a social media calendar to ensure consistency, and manage the account with the best content and you’re done.
In ads, you need to pay attention to two things; the targeting and the design. Studying the strategies of your competitors will help you to create ads that generate clicks for your website.
There are many cost-free ways to spy on your competitors. It is nice to be added to his customer list.
Strategize. Decide on a target. Along with your audience and customers, you could also seek to understand more about the world market around you. I hope you understand.
It’s important that you understand that new things develop each day and that you can do well in your business by moving as well.
Our social media accounts have several accounts, so you should be aware of which content is appropriate and would effectively promote your business.
We have the Social Network, the Media Sharing Network, Customer Review Network, Discussion Forum, Bookmarking & Content Curation Networks, and much more.
Try out fresh contents
Testing new content has been a very effective SEO trick in attracting visitors to one’s website.
A few minor alterations to your webpage can accomplish this.
We could update it a bit while maintaining the relevance and purpose of the site. This is an update to the former content of the webpage.
You could edit or make up new content, switch up the look of the website, and launch a challenge or sale simultaneously. Regardless, these are tips that could help you increase traffic.
Also, you could keep your product pages “fresh” by incorporating the most common feedback from customers and transforming it into a statement in your description.
Build up your backlinks
It refers to the creation of an external link for your website. It would help optimize your website for searches involving keywords or anchor text (clickable text).
When an external site is linked to your website, Google perceives your locality as more credible and your content as more valuable.
An additional benefit of having a backlink is that it can increase the number of visitors to your site since another link is connected to yours.
Having a LinkedIn account gives you a professional vibe. LinkedIn is known for including influential decision-makers.
LinkedIn is the best place to advertise for a B2B company or organization.
You can maintain a consistent LinkedIn presence and create a great deal of content over time.
LinkedIn has over eight million business pages, so you can match your target business with other pages and thereby increase the traffic to your website.
Try different approaches
Getting visitors to your page isn’t enough if you cannot retain them. Try using different approaches, taking into account the type of audience you have.
One way to drive website traffic is to sell what people want. In addition, your website should have quality content.
Therefore, variation is key. A variety of lengths and formats would be useful occasionally.
Use shorter stories or text, news blog posts with infographics, videos, images, and so on.
You should aim to make the content appealing to a diverse audience or readership.
Know your competitor
Another key tip is knowing your competition.
Occasionally, I recommend the free Alexa tool. Enter your competitor’s website, go to “Upstream sites,” and check the list of websites that were visited shortly before landing on your competitor’s page.
As Google Ads and SEO are popular options, you should focus on Google Ads.
You must create Facebook ads if Facebook is the most popular website.
Alternatively, if a niche blog is their main source of traffic, you may want to develop a plan to cooperate with that site.
Optimize long-tail keywords.
Several shorter words may come up quite often when doing your keyword research but go for the long-tail ones. Usually, the long ones are more specific and have a lower search volume, so they tend to have less competition.
For example, a short keyword like ‘remote work’ would have a higher volume search compared to ‘remote work for corporate business ’.
Optimize long-tail keywords, which account for the majority of web searches.
Backlinks that link up to your site are a great thing, but you can also create links on your website.
By doing so, you are not only improving your SEO but also improving the user experience, which is essential to increasing site traffic.
Choose a catchy URL
For your business profile, your URL should be something catchy or easy to remember so that users can easily find your website again. You should also keep in mind that you need an optimized and unique URL for the website.
For example, we have psychosisoftheneuron.com and neuroninthebrain.com. It contains simple words that can be easily remembered by users.
Add new content to your website daily
Fresh content is one of the metrics Google uses to optimize a website. Constantly update the content on your site regularly, preferably every day.
It is a good strategy for SEO, and users because they will keep coming back to your website.
Create a Google Business Profile
Your Google Business Profile is what allows your business to appear on Google Maps and the local section of Google searches.
This is an amazing way to create a link between Google and your website.
For example, a user might type in ‘content writer needed in Alabama’, or something similar. After you verify your business profile and claim ownership, Google would display your business profile if your business is located in Alabama and if other information as stated matches your profile.
After you’ve verified your Google Business Profile, you can further optimize your listing to appear in higher and more relevant search results.
Get your customers’ reviews.
A great strategy for small businesses. Positive testimonials are a great way to keep people on your website. You should keep these reviews on your website, but you should also list them on official platforms like Google or Facebook.
It would increase your exposure. Even so, reviews on these sites are managed, so people would trust what they see.
It is equally possible to learn how to get positive feedback and optimize it.
Engage your audience, reader, or user
To do that, you can create quizzes, challenges, trivia questions, and so on.
Bra company True & Co. makes recommendations on the right bra size for their users through the quiz.
You need to keep your website visitors engaged, not bore them with the same old boring content.
You should include shareable results features with these features to further promote your website.
The results of a quiz, for example, are shared among users. Then they share their findings on social media so their followers can click on the link and complete the quiz for themselves.
You can use this strategy to increase visitors and grow your email list.
An email marketing campaign can be very effective in attracting visitors. However, you should be careful not to bombard individuals with emails about every single company change.
Also, don’t underestimate the power of word-of-mouth marketing, especially from individuals who are already satisfied with your products or services.
You may also see more visitors if you send a pleasant email reminder about a new service or product.
Using email marketing, you can drive traffic to your business if your customers are enrolled.
In a world where social media platforms continually limit your reach, email marketing is one of the few marketing methods you can control.
You can also ask influencers to post about your brand or service. You could ask them to include your business website in their email newsletter.
Encourage bloggers to write about your website. Send them a sample report or ask them to check your website and provide honest feedback. There are so many more techniques.
However, it will cost you a little bit. Using this method properly always yields a stunning result. This is especially true when you choose the right influencer for your business.
Get more social with Snapchat
Snapchat has over 190 million daily users. It is another good way to market and communicate your website, especially to younger customers.
Snapchat advertising is another option.
Users can click on these to view a clickable snapshot throughout the app.
They can be directed to any URL on your website. Great right!
A Responsive Site
Managing a business website can be challenging because you have to be everywhere and make sure your audience can reach you.
Having an accessible website is essential for owning a website. This is especially true if your site can be viewed on a variety of digital devices.
Make yourself easily accessible
The biggest thing that most times ruins the performance of a website is a slow response. You would also see this in your review tab.
If you want to keep people coming back to your site, you need to make sure you are there when they need you.
Make sure you receive notifications or that you regularly check the site.
You can also connect with customers via your business line, email, or social media handles. You should make this decision at your discretion.
Fast Speed Site
Traffic chasers are certain not to want their visitors to experience an unpleasant experience on their site, especially when it occurs frequently.
- Check the site’s bandwidth, load time, and likes.
- Verify that your website is working well.
- Check the images, storage, and everything related to the user experience.
Better your site, the more traffic you’ll receive.