5 reasons why small business should invest in SEO in 2020

Well, why small business should invest in SEO? There could be many reasons for this. Let dig into this.

SEO has become even broader and tougher at the same time. 10  years back SEO was merely a matter of keywords and some meta tags.

But, now with the frequent updates or search engine algorithms and search engines being more and more smarter, SEO has become more and more demanding.

Search engines, more particularly Google being the major source of visitors keeps on playing with their algorithm very often just to ensure they offer more relevant and authoritative content to the users.

Google now processes over 40,000 search queries every second on average . Search Engine Optimization (SEO) is an integral part of contemporary business.

I would say SEO is nearly the best tool for any website whose motto is business.

It is a powerful way to generate web traffic and attract more visitors. SEO makes you identify important, sales-generating keywords, and it makes you locate all the areas of your sites where
you need to focus on and optimize them to create a more user-friendly and robust web experience.

The specific changes that result after your SEO investment, are your website structure, scripts, and HTML codes which ultimately increase your position in search engines.

SEO will certainly improve a website’s overall searchability and visibility. SEO remains one of the single most important components of any organization’s online presence.

SEO is an invaluable tool for any business. For today, investing in SEO is more important than before as the competition of becoming top in search engines is growing day by day. People prefer to visit those websites which are on the top of their search engines. So the importance of SEO is increasing more nowadays rather than before.

After all, if you are still wondering why you need to make an investment in SEO than I have here the most important top 5 reasons that will inspire you to invest in SEO and grow your online presence to the next level.

Since from the time search engines were created, SEO has always been a solid and powerful strategy to make your brand get noticed by the potential customers. With numerous shift and change in search engines algorithms and search strategy over the years, one thing that has still remained solid is the “SEO”.

Let me tell you why SEO is still the best source of traffic and lead generation in 2020. Here are some facts with proven statistics to support all this.

  • 93% of online experience begins with a search engine
  • Google owns almost 70 % of the search market share
  • 70% of the links search users click are purely organic
  • 75-80% of the users ignore sponsored ads and focus on organic listings.
  • 75% users never scroll down the first page

According to the Sparktoro, (sparktoro is a company by Rand Fishkin that provides audience intelligence data. Rand Fishkin) Google is too much dominant in search and the graph below represents this very clearly.

According to Hubspot, 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. There has been a 900% increase in searches that contain “___ near me today/tonight” over the last two years.

Did you know how much is the SEO industry worth? Approximately $80 billion.

In 2016, $65.26 billion was spent in search engine optimization. This number has risen to $72.02 billion in 2018 and it’s expected to jump to $79.27 billion by 2020.

Of this, only one third is spent by bigger companies, while the majority is spent by startups and small local businesses. The conversion rate for SEO is 14.6%, firmly beating the 1.7% conversion rate for traditional outbound methods.

Search engines drive 93% of all website traffic. According to the search engine usage statistics, at least 50% of all searches will be voice and image-based by 2020.

50% of search queries are four words or longer.

Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 111.37%.

 Organic SEO is about 5.66 times better than paid search ads. Of the links clicked on after a search is made, 70% are actually organic.

Wondering how many searches start on Google? The tech giant receives 96% of all smartphone search traffic and 94% of the total organic traffic.

1. Organic search is on the rise

Organic search is the primary source of website traffic. Google owns a significantly large portion, nearly 70% of overall search engines.

People who are under the umbrella of the internet visit Google at least once a day. So being in top positions of these search engines is always a brand’s favor.

This data presented by wordstream, will let you better understand the search engine, more particularly Google.

So to reach those milestones in search engines you must have quality SEO as well as high-quality websites.

The study suggests 90 percent plus online experiences begin with search engines.

A study among internet marketers suggests 87% of the
professionals considered SEO practices were crucial 
in boosting their brand.

2.SEO is very cost-effective for the long run

But to be clear SEO is not a marketing cost like you do with other paid advertisings like Facebook ads or google ads, rather this is an investment.

Investment with proper strategies always is profitable. A small business website always has immense pressure on the economy.

It is completely dependent on traffic accumulation. With compared to advertising your website to online platforms like PPC advertising, email marketing, and social media marketing SEO provides the best of investment.

Studies show nearly 80% of users ignore the paid ads and focus on the organic search on their search engines.

So rather wasting your money in paid ads you must focus on attracting traffic through the best SEO strategies.

3. Stats in favor of SEO:

Trust me, if you aren’t on page 1 of the search, you’re likely 70% back in online marketing.

A recent study on the search engine depicts that more than 75% of internet users never scroll after the first page of search engine results.

If you’re not on page 1, it resembles your website doesn’t exist. Thus if you aren’t on page 1, you don’t exist on Google.

There is no way your audience can track you. Studies show that 80-90% of consumers search for reviews online before making a purchase and the number is increasing.

93% of online experiences start with a search on their search engines, which again highlights the importance of ranking high in search engines.

Stat by marketer suggests 89% of professionals considered practices were crucial in boosting their brand.

4. your competitors are already into  SEO

Not implementing an SEO strategy for your business means letting your competitors grab your market share.

According to clutch more than 68 percent of the small business owner is already implementing SEO for their business.

Consider you are selling a handmade bag in your local market and you have some other business owner selling a similar kind of product in the same market.

Now, suppose the other seller has a well-planned SEO strategy and you don’t have any. Even if you have a better product and more reasonable pricing, in this situation the other guy is going to make more business. Why??

Because of SEO

When someone in your region makes a google search for the keyword “handmade bag near me”. the other guy business will be shown on the first pages of google search.

So, implement a perfect SEO strategy for your business and get found by your potential customers, simple as that.

5. The world is on SEO:

“SEO is a never-ending process”.

SEO cannot be ignored. Ignoring this valuable tool implies you are practically putting your business out of the competition as your competitors are using it.

Even people say the intensity of SEO is decreased, you must remember that organic search is the primary search.

Search engines are an integral part of the internet. You cannot even imagine an internet user and not searching for anything. So how is SEO dead?  The world is on SEO, use it, otherwise, you are
completely knocked out from the search engine.

The rise of mobile traffic is dominating the online marketing also.73% of all online activity is local. Local traffic has thus become a primary part of small
as well as large businesses ’ success.

Local SEO makes people find you more quickly and easily. Local optimization is thus a key factor that must be achieved by any small business.

Local optimization focuses on the specific regions and becomes a medium that connects the website to the local level. So not only on big screens, but small screens also play an important role in traffic.

You must focus on optimal user experience while making your SEO strategies which finally results in your higher position and heavy traffic.

The relation of web sites and their customers must be in balance otherwise your customers can become visitors.

More traffic, your business prospers. The traffic on your website depends on where your position is on the search engine and your position on search engine depends on how you employ SEO on your websites.

Your small business certainly needs to have an experienced SEO strategy if you want to succeed.
Users don’t waste their time on making deep search results; they jump on the top search results.

So if you aren’t on top, users ignore you. Why have a website if no one can find it? Start making your online presence today, start implementing SEO NOW

About the Author

Gaurav Upreti

Blogger, content marketer and small business growth hacker! Gaurav here at Marketing-Optimist covers content around blogging, SEO, WordPress, Content marketing, and small business growth hacking

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