9 Best List Building Softwares And Tools ( Recommended By Marketing Experts)

Many different types of software can help you build your email list. In this blog post, I will share my top picks for the best list building softwares. So, if you are looking for a way to boost your online marketing efforts, be sure to check out these great software options!

List building is a crucial factor in running personalized marketing campaigns and scaling any business.

Businesses usually rely on high converting marketing campaigns targeted at potential customers and clients. List building helps you target the right audience at the right time.

HubSpot has collected list of email marketing statistics to demonstrate just how powerful email marketing can be.

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With organized lists of your target audience in hand, you get to craft a high-converting marketing strategy oriented towards your potential customers.

Hence, it is quite necessary to gather their contact details for enhanced outreach and business success. Smart usage of list-building strategies can be a game-changer for your business to compete well and stand out from the competitors.

What is a List Building Software?

Email capture

List building is a process that deals with collecting email addresses and other contact details of potential customers. These lists are meant to grow the subscriber database of businesses for future communications and generate leads.

List building works as a foundation for a customer-based business. It is a smart marketing strategy to target a large group of potential customers.

This eventually results in higher customer response, increased sales, and conversions leading to business growth.

List building software help streamline the process of collecting emails and contacts of potential consumers. The software helps in keeping the contacts well organized to be used when needed.

Building lists manually can be a feasible option in case of a limited number of entries. However, the lists often become too long to keep track of entries manually.

This is where the need for list building software arises to automate and organize the list-building process.

Amid the high demand for list-building strategies among marketers and startups, much list-building software is available today.

New and updated software feature enhanced functionalities to provide optimal list-building solutions to marketing professionals.

9 Best List Building Softwares in 2022

As a business owner or a marketer, it is quite necessary to opt for the right list-building solution as per your needs.

However, with numerous options available, it often gets quite difficult to choose the most compatible one.

Which is the best list-building software?

Here we’ll review the 9 best list-building software you can use in 2022 to fulfill your list-building needs and scale your business.

  • Optin Monster
  • Sleeknote
  • Thrive Leads
  • Hello Bar
  • Optimonk
  • Get Site Control
  • Outgrow
  • Picreel
  • Privy

1. Optin Monster: Convert And Monetize Your Traffic

optinmonster dashboard for email capture

Optin Monster is one of the most popular list-building software in the marketing industry. With its extensive lead generation features, marketers consider it a preferable choice for building quality lists.

Optin Monster allows its users to create forms, mobile responsive pop-ups, texts, and much more to generate leads. With optin monster, you can also use animations and audio effects to boost your forms.

Key Features

  • MonsterLinksTM 2 step Optin – Boost conversions by 785%
  • Drag and drop builder – Build optimized forms, designed popups, and text messages.
  • Campaign type selection – Enhanced engagement and optimized offers
  • Campaign triggers – Dedicated campaigns based on visitor’s behavior
  • Precision targeting – Generate more leads, subscribers, and sales
  • Seamless integrations – Personalized, segmented, and targeted leads
  • Statistical insights – Include conversion analytics, behavior automation, and revenue attribution

Ease of Use

Optin Monster is quite easy to use interface even for beginners. The tool offers you pre-designed high-converting templates.

Besides that, you can begin with a blank canvas and use the tool’s drag and drop builder without requiring any coding.

Optinmonster Pricing

Optin Monster offers diverse pricing plans to cater individual needs of the users. Through its multiple pricing plans, Optin Monster ensures the provision of dedicated services to its users as per their budget.

  • The basic package is charged at $9/month meant to generate leads from existing traffic.
  • Plus Package costs $19/month and is great for growing businesses and startups
  • The Pro plan charged for $29/month and is meant for websites selling something
  • A growth plan costs $49/month and contains all the tools needed to transform conversions.

Optin Monster provides a 14-day money-back guarantee. So you can get a 100% refund of your purchasing cost within 14 days of your purchase if you want.

2. Sleeknote: More Than Your Average Popup Builder

sleeknote for email list building

Sleeknote is a worthwhile list-building software to generate more leads and ensure high conversions. Sleeknote with its diverse offers helps you transform your traffic into customers to gain more conversions.

Sleeknote holds every feature that assists you in bringing your potential customers to your contacts and email databases. Using forms, slides-ins, sidebars, and gamification, your traffic becomes your revenue source in a few clicks.

Sleeknote turns your visitors into subscribers with greeting popups. It helps your subscribers make their first purchase with sale campaigns and personalized offerings. It ensures more sales to your current customers by welcoming personal popups

Key Features

  • User-friendly popup builder – Get more leads and sales with customizable popup templates
  • Drag and drop popup designer – Design your popups, slide-ins, and forms for lead generation
  • 1200+ Integrations – Additional functionalities for dedicated list building
  • Free Trial – 7 days free trial before making a purchase
  • Customer Satisfaction – 3000+ satisfied customers

Ease of Use

Sleeknote is considered the most user-friendly popup builder. Sleek note with its ease of use, eliminates the need for a designer or a developer.

You can simply drag, drop, add, and remove the elements as needed. You get to customize your popups to keep them coherent with your website’s design.

Sleeknote Pricing

Sleeknote offers various plans to let you choose the most compatible one. The software provides you with 5 purchasing plans.

  • The Lite package costs €49/month and is meant for up to 25,000 visitors per month.
  • The basic plan costs €59/month and covers up to 50,000 visitors per month.
  • Plus package is charged at €114/month covering 125,000 visitors per month.
  • The Pro plan costs €225/month and caters to up to 300,000 visitors per month.
  • Premium package costs €369/month covering up to 500,000 visitors per month.
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Sleeknote offers a trial period of 7 days. It also provides you freedom of monthly or annual billings to facilitate you. You get to save 20% on all plans when you choose annual billings.

3. Thrive Leads

thrive lead interface

Thrive Leads is a popular lead generation list-building tool highly popular among markets around the globe. Thrive Leads is a part of thrive themes platform.

This platform also features quiz builders, theme builders, Automator, and much more.

Thrive leads comes in a WordPress plugin format for list-building purpose. It features precise targeting tools and supports a wide range of opt-in forms.

Thrive leads can build multiple types of forms including popups, sticky ribbons, light boxes, slide-ins, widgets, yes/no forms, and screen filler overlays to assist with lead generation.

Key Features

  • Design and Deploy – Simple drag and drop editor to design the right popups and forms.
  • Advanced Targeting – Hyper-targeted and profitable lists with relevant targeted offers.
  • A/B Testing Engine – Automated increase in conversion rate with A/B testing engine.
  • Surgical Precision – Target your opt-in forms precisely for optimum conversions.
  • Mobile-Friendly – Mobile-friendly opt-in forms to target smartphone users.
  • Reporting and Insights – Overview of essential metrics for performance assessment.

Ease of Use

Thrive Leads combines every type of opt-in form within a single plugin for convenient usage. With a simple drag and drop editor, you get to build captivating designs.

With a diversity of form types available, you can choose more personalized ones for targeted campaigns.

Thrive Leads Pricing

Thrive themes offers you 2 diverse plans to purchase thrive leads. You can choose the plan that optimally fulfills your requirements.

  • Either you can purchase the whole Thrive Suite which also contains thrive leads along with other plugins like quiz builder, thrive architect, thrive ultimatum, optimize, and others. This would cost you $299 per year.
  • Otherwise, you can purchase the stand-alone thrive leads WordPress plugin. This would cost you $97 per year. This is the right fit for those with existing websites who want to add opt-in forms to their websites.

Thrive themes offers you a 30 days money-back guarantee upon purchase of the entire thrive suite or stand-alone thrive leads WordPress plugin.

4. Hello Bar

Hello bar showing how the emails are captured

Hello bar is one of the high-performing list-building software. Hello bar enables you to convert 83% more visitors into leads, subscribers, and buyers, eventually scaling your business.

Hello bar is quite an easy-to-use tool with convenient installation and integration. The tool offers a wide range of popups that can be customized for personalized and effective targeting.

The hello bar tool can be a preferable choice for you to enhance visitors’ engagement. It also helps you collect high-quality emails. It further reduces cart abandonment to ensure more sales and conversions.

Key Features

  • Customizability – Customize elements to build coherence with your website’s content.
  • Precise Targeting – Locate visitors and schedule texts and offerings for personalized targeting.
  • Tracking and Optimization – Track your campaigns with analytics and custom reports.
  • Integrations – Pre-built integrations with top platforms and tools like WordPress, Wix, GoDaddy, MailChimp, Weebly and Blogger, etc.

Ease of Use

Hello bar is quite simple when it comes to designing popups for list building. With 100s of pre-built themes, you can choose as per your choice.

The easy-to-use visual editor helps you customize the designs. The design assistant helps you match your popup design with that of your website.

Customer review of hello bar

These include Neil Patel, Lead Quizzes, Daily Scrum News, Archetype Media, and others.

Hello Bar Pricing

Just like other list building software, hello bar comes with a wide range of pricing plans too. Currently, hello bar offers 4 packages for its users to choose from.

  • Starter Plan is free forever and is limited to up to 5000 page views per month.
  • Growth Plan costs $29/month and is suitable for up to 50,000 page views per month.
  • The premium plan is charged at $49/month and is compatible with up to 150,000 page views per month.
  • The elite package costs $99/month and is limited to up to 500,000 page views per month.

Hello bar offers you a monthly as well as annual billing facility. You get to save further on every plan if you choose annual billing for your purchased plan.

5. Optimonk

optimonk showing the customer journey

Optimonk is used by over 20,000 brands around the world to generate leads. Through its precisely designed dedicated popups, Optinmonk boosts your sales by converting your traffic to customers.

Optimonk helps your first-time visitors to have a great first impression to let you grow your lists. It assists your visitors to browse through your site and guides them to the right product.

With optimonk, you get promotions on your deals with a reduction in cart abandonment. It helps you get customer feedback and build loyalty-based customer relations. Optimonk also helps you up-sell and cross-sell to your existing customers to scale your business.

Key Features

  • More conversions without any annoyance
  • Laser targeted messages at the right moment
  • A real-time personalized experience for each customer
  • Mobile-friendly optimized popups that load fast
  • Orchestrated popup campaigns to set up and manage multiple campaigns
  • Ease of integration with tools like Shopify, woo commerce, WordPress, HubSpot, and others

Ease of Use

Optimonk provides you with an easy-to-use interface for your popup building requirements. The visual builder helps you design customized popup elements. The variety of available templates lets you choose the one most coherent with your website’s design.

What users say about Optimonk

Users from all sectors are using optimonk for its diverse benefits in the marketing niche.

Renowned brands have been using optimonk to generate leads, enhance conversions, reduce cart abandonment and boost their sales. For these reasons, optimonk is being considered quite a popular marketing tool.

Optimonk Pricing

Optimonk has multiple pricing plans to offer you so you get to select the most compatible one for you. These plans vary in their features and costs to help you choose the right fit for your needs.

  • The free plan with unlimited campaigns is limited to 15,000 page views.
  • The essential plan costs $29/month supporting up to 30,000 page views.
  • Growth package would cost you $79/month and supports 100,000 page views.
  • The premium plan costs $199/month and is valid for up to 500,000 page views.
  • The master plan can be customized as per your requirements and budget range.
pricing table of optimonk

Optimonk offers you a choice of both monthly and annual billings. With annual billings enabled, you get to save 20% on purchasing any pricing plan.

6. Get Site Control

Get Site Control is a popular list-building platform used by several marketers for lead generation.

The tool works as an email collector and form creator for personalized targeting, popup control, auto-response, customized reports, and others.

Get site control tool interface
What Get Site Control offers you

Get site control helps users to gather a bulk amount of data and effectively target the audience. It offers an automated list-building feature by ensuring mobile-friendly campaigns with popups and opt-in forms.

Get site control offers you complete control over your visitors to guide their actions as needed. You get high conversion rates through popups when it comes to subscriptions, sales, or survey responses.

Key Features

  • 250% list growth with targeted email opt-in popups.
  • 300% increase in revenue with targeted upsell offers
  • 170% boost in sales once you start surveying users
  • 520% higher call-to-action click-through rates
  • Prevention of 90% of shopping carts abandonment
and much more

Ease of Use

Get site control, with its easy-to-use features, help you generate more leads. Through diverse popup types, you get to build a bigger audience.

Grab the attention of your visitors with an impressive call to action and engaging popups. Upselling and cross-selling become easier using get site control for your list building needs.

What do users say about Get Site Control?

Get site control with its intelligent popup solutions is preferred by users across the internet. With get site control users have been generating quality leads, more sales, and conversions.

Get site control also provides better customer service and support to ensure streamlined usage by its users.

Get Site Control Pricing

Get site control offers 3 pricing plans to its users to let them choose as per their requirements. These pricing plans vary in their features as well as costs.

  • The creator plan costs you $9/month. It includes creator features and is limited to 20,000 monthly widget views.
  • The pro package would cost you $19/month. It comes with both the creator and pro features enabled and is limited to 100,000 monthly widget views.
  • The pro max plan costs $29/month. It offers you unlimited widget views and comes with both creator and pro features.

All pricing plans include branding-free widgets, integrations, templates, and live chat support features. Get site control also offers you a free trial period to kickstart your list-building journey.

7. Outgrow

Outgrow is a unique list building software that ensures lead generation with interactive content.

Outgrow relies on various types of content like calculators, assessments, quizzes, polls, chatbots, giveaways, and surveys to generate leads.

list building tool Outgrow interface
What Outgrow offers

With its smart capabilities to engage visitors in a captivating manner, outgrow ensures high returns on investment. You get to collect a bulk of leads as the visitors engage with interactive content.

This eventually leads to higher conversions, sales, and subscriptions.

Key Features

  • Interactive Content – Engage visitors to generate more leads
  • Higher Conversion Rates – Over 40% conversion rates with pre-optimized content templates
  • Qualify Leads – Personalized answers to customers’ questions with added value.
  • Rapid Publishing – Embed outgrow content as a popup, in chats, exit intent, or on a subdomain.
  • Intelligent Analytics – Gain customer insights, segment your audience and integrate data with 100+ tools.

Ease of Use

Outgrow provides easy-to-use features to its users to ensure better lead generation. This refers to the diversity of list-building solutions provided by outgrow.

Based on your target audience, you get to choose from calculators, forms, popups, and quizzes to engage your customers and capture your visitors.

What do users say about Outgrow?

Outgrow is a worthwhile list-building solution for marketers and brands. Outgrow through its diverse features and engaging popup solutions, lets you build better marketing strategies.

simply amazing

This gives outgrow a better average rating and enhanced popularity in the marketing industry.

Outgrow Pricing

Outgrow is quite diverse when it comes to the tool’s pricing plans. Outgrow provides an immense range of pricing options to let the users have complete freedom. Following are the popular pricing plans of outgrow.

  • Freelancer Limited plan costs $14/month
  • The freelancer package is charged at $25/month
  • Outgrow Essentials plan will cost you $95/month
  • The Business plan costs $600/month

Besides these popular plans, outgrow provides custom plans too, to cater individual needs of the users.

  • The free forms/surveys plan is free that is limited to only one content type.
  • A startup special plan is developed for startups and it costs $55/month.
  • The enterprise plan is meant for enterprise companies and agencies and is customizable as needed.

Outgrow gives you options of getting billed either monthly on annually. With annual billing, you get extra savings and discounts on all plans relative to monthly billings.

8. Picreel

Picreel is a great list-building solution to boost your marketing strategies. Picreel is a fine tool to grow leads, enhance conversions and increase sales rapidly.

Picreel through its targeted personalized offers and popups, helps boost leads, sales, and conversions by 15-300%. Picreel reduces cart abandonment, recommends additional products, engages visitors, and promotes checkout before exit.

Picreel helps convert visitors into customers to grow sales and leads. With picreel, you get to have 50% more leads, exit intent lead generation, email and phone list building, and an increase in followers and subscribers.

Key Features

Picreel key features
  • Easy Installation – No requirement for coding. Simply copy and paste the code.
  • Advanced Targeting – User targeting by referral source, site content, and visitor metadata.
  • Mobile-Friendly – Popups work well with desktops as well as mobiles for enhanced targeting.
  • Capture and Sell – Capture leads, increase sales, promote offers, and reduce cart abandonment.
  • Personalized Popups – Personalized popups with data collected in databases as names and interests.
  • Reports and Analytics – Statistical analysis of campaign performance and reports.

Ease of Use

With picreel, you get loads of template designs and customizable features to design popups.

Picreel also offers you the ease of uploading your images which can even be customized by accessing HTML/CSS codes.

The readily available library of popups, offers, discounts, capture forms, nano bars, and surveys make it easy for you to convert visitors into potential customers.

What do users say about Picreel?

Picreel is trusted by the top brands from all sorts of industries. This refers to the enhanced diversity and customizability offered by Picreel to its users.

Picreel pricing table
Picreel testimonials

Picreel’s diverse options let you run dedicated campaigns that are more personalized and thus lead to a better generation of quality leads.

Picreel Pricing

Picreel offers multiple pricing packages that vary in their features and costs. A total of 5 different plans are offered by Picreel to meet the varying needs of the customers.

  • The starter plan costs $14/month and is meant for up to 3,000 monthly visitors.
  • Basic plan costs $52/month and is limited to up to 10,000 monthly visitors.
  • The plus package is charged at $112/month and caters to up to 50,000 monthly visitors.
  • The Pro package is meant for up to 300,000 monthly visitors and costs $299/month.
  • Enterprise plan is a custom plan which can be catered to the agency’s requirements.

Picreel offers a trial period before the purchase of packages too. Besides that, you can choose to be billed monthly or annually. With annual billings, you get additional discounts on all packages.

9. Privy

Privy is a budget-friendly list-building solution for eCommerce platforms. Privy helps in growing sales with the help of Emails and SMS.

Privy dashboard
Privy home page

Privy enables you to build lists for lead generation, save abandoned carts and send high conversion mails and text messages. Privy gives you tools to convert a visitor into a customer throughout their visit to a website.

Privy has been helping online stores across the internet to enhance their sales. With privy, the revenue generated by stores gets increased manifolds with optimal returns on investment.

Key Features

  • 24000+ Shopify reviews
  • Over $6+ billion revenue generation by stores with privy
  • Seamless working with Shopify stores
  • Live chat + Email support for the customers
  • Visitor’s stimulation throughout their on-site activity

Ease of Use

Privy offers you the ease of converting browsers into potential customers and clients. Privy is quite convenient when it comes to designing personalized popups with readily available themes.

With privy, it becomes quite easy to run exit-intent campaigns, flyouts, and spin wheels to generate leads without annoyance.

What do users say about Privy?

Privy with its user-friendly high converting features holds over 18,000 five-star Shopify reviews. Brands, marketers, and eCommerce geeks prefer privy for its high converting features.

Customer reviews on Privy

For its guaranteed high returns on investment, people have been preferring it to generate quality leads and precisely enhance their sales potential.

Privy Pricing

Privy offers you multiple pricing packages to cater to your subjective list-building requirements. The pricing plans of privy do not hold any hidden charges or email limits. You only get to pay for what you need to grow in the industry.

  • Privy free starts at $0 per month with limited provision of features.
  • The starter plan costs $15 per month and includes conversions and Email.
  • The growth package costs you $45 per month and includes conversions, Email, and SMS

Privy provides you a trial period of 15 days free of cost to explore privy features before purchasing a package.

5 Top List Building Strategies

Having a list-building tool is not enough to have quality leads and increased conversions. List building requires smart strategies and tactics to generate more leads and high sales.

So how can you build top-notch lists using list building software?

Well, here we will discuss 5 top strategies that you can adapt to build high-converting lists. Using these strategies, you will get to build lists that convert your visitors into loyal customers.

1. User-Friendly Signing Up

Stimulating your visitors to sign up to your website or online store is a great way to capture their emails and contact details. This lets you grow your list as more people sign up for your websites.

Login page design: 20 inspiring examples - Justinmind


Having said that, keeping your sign-up page simple and user-friendly is a fine way to build lists. Keep your sign-up page fields limited to the necessary ones.

Having too many fields often makes your visitors fed up and leads to lesser registrations.

Similarly, keep your signup pages captivating for the visitors to promote more sign-ups. A fast-loading optimized sign-up page also leads to more registrations by visitors.

2. Personalized Emails

Your emails should be hyper-personalized for targeted marketing campaigns. This should begin with a welcome email sent to your subscribers right after they subscribe to your site.

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Engage your visitors by addressing them with their first names in Emails instead of sending generic emails. This builds a warm customer relationship leading to a stronger bond with your potential customers.

Send daily or weekly newsletters to your subscribers without bombarding them with spam emails throughout the day. Keep it at a moderate frequency. A great way to do this is to schedule your emails so you can have mails sent as scheduled.

3. Call to Actions

Call to action guides the behavior of your visitors as they roam your website pages and stores. A precise usage of call to action can help you generate leads by list building.

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Keep your call to action customized for every webpage. This way your visitors get consistent stimulation to sign up, register, subscribe to newsletters, or make a purchase.

Make your call to be action-oriented towards list building. Timely popups can be of great help in such a scenario. This way more visitors will get compelled to follow your call to action and become a part of your lists and databases.

4. Exit-Intent Popups

Exit-intent popups help you retain your visitors the moment they are about to leave your webpage. They are used as a final tactic to convert your visitor into a potential customer as they intend to leave.

Exit Intent Popup To Increase Conversion


With exit-intent popups, you stimulate your visitor to stay a bit more at your website. This way they get to explore your web pages further, leading to more chances of subscription, conversion, and sales.

Copywriting is a crucial component of exit-intent popups. This way your visitor might get an impression of losing a lot if they leave without subscribing.

Such visitor behavior results in subscriptions and leads to list growth.

5. Testimonials and Statistics

Testimonials and statistical numbers are a great source of generating leads.

Hard data on the importance of testimonial
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To provoke your visitors to subscribe, it is a great tactic to highlight testimonials. Watching these testimonials, visitors get easily convinced to subscribe and get what many others have already gotten.

Use statistical numbers to demonstrate how many people have subscribed earlier. The higher the number, the higher the chances of new visitors joining the subscribers’ brigade.

This eventually results in lead generation and growing lists.

Wrapping Up

In today’s era of digital marketing, the importance of list building can never be denied.

told you so meme

The more leads you generate, the higher the chances of conversions and resultant sales. Loads of list building software are available today to offer results-oriented list building solutions.

Developing the right list-building strategy helps you boost your business to new dimensions. This gives you an edge over your competitors by personalized marketing of your brand.

Choosing the right list building software promises you incredible returns on investment with optimal conversions guaranteed.

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