100 online tools for blogging and marketing

Canva

Canva helps you design a beautiful design with your team. Creating a custom poster or searching for tool icons, Canva does everything easily with its intuitive drag and drop features.

SEO Yoast

Yoast is a complete SEO solution for a WordPress website. This is the most loved and super powerful SEO tool that equally does great for humans and search engines.

What users say about Yoast

Ubersuggest

Ubersuggest is a free tool for keyword research, content marketing, and SEO analysis. This tool is created by Neil Patel, who is regarded as one of the world’s top internet marketers.

Screaming Frog

Screaming frog is a desktop software application that is powerful and efficient in crawling your websites to provide a real-time website analysis. This tool is good for auditing the technical aspect of a website.

Ahrefs

Ahrefs is one of the most popular SEO tools trusted by world-class digital marketers. This tool helps you audit your website, research competitors, analyze keywords and backlinks.

SEO toolset provided by Ahrefs.

Seo Quake

SEO quake is a free plugin for the browser that displays different SEO metrics for each page. With this browser extension, You can get your organic research data with just a click.

Grammarly

Grammarly is an online writing assistant that makes sure your writing always looks great. It is a digital writing tool with the power of artificial intelligence and natural language processing. You can use this online tool by downloading it as a browser extension.

Google Analytics

Google Analytics is a free and most advanced tool that helps you analyze data for your business. By setting up your Google analytic account and property you can analyze different factors like website traffic, visitor behavior, and more.

Google page speed insight

Google page speed insight is an online tool that helps you test the loading speed of your website. It gives you the page speed score and suggestions to improve the performance. you can optimize the speed of your website for desktop screens and mobile devices using the recommendations from this tool.

Google Page Speed Insight interface

Spyfu

Spyfu is a search analytics tool that helps you spy on your competitor with the help of its deep features and excellent reporting. This tool is great to gain a competitive advantage in SEO.

Seo site checkup

Seo site checkup is an online tool for comprehensive search engine optimization. With this tool, you can instantly audit your website and check to find SEO issues. It performs a detailed analysis of the website to find out the technical issues.

Social mention

This is an online tool for monitoring your campaign and brand online. You can monitor, analyze and create the report using this tool. Social mention helps brands and businesses to monitor the web and listen to their audience.

Cyfe

Cyfe is an all-in-one dashboard for Social media, web analytics, marketing, sales, support, infrastructure. It monitors everything!

Google keyword planner

Google keyword planner is a free online tool for finding the right keyword for your campaign. This online tool gives you an in-depth insight into keyword analysis and helps you build your search network campaign.

Semrush

This is the most popular tool used by SEO experts and digital marketers to successfully run their campaigns and projects. Semrush does keyword research, research competitors’ keyword strategy, audit your website, gives backlinking opportunities, and much more.

Semrush features

Buzzsumo

Buzzsumo is an online tool for marketers that helps you discover content ideas and identify influencers. It helps you discover trending content ideas and let you create better content.

Google trends

Google trend is an online tool that helps you tell better stories using the google data provided by this tool. Google trend is a platform that analyzes the popularity of top search queries in Google Search across various regions and languages.

Marketmuse

Marketmuse is an online tool that helps you build a content strategy using AI and machine learning. This is a great tool for content research.

Small SEO tools

Small SEO tools is a very effective SEO tool and is completely free. This is a superset of tool for SEO that provides optimizing tools like plagiarism checker, content rewriter, keyword analyzer, domain checker, and more. using this tool you can boost your organic ranking and create optimized web pages.

Buzzstream

Buzzstream is a link-building and outreach tool. This tool helps marketers promote their products, service, or content.

What is Buzzstream?

Moz

Moz helps you increase your customers and increase search engine page ranking. Moz offers tools for SEO, link building, inbound marketing, and content marketing. Moz is backed by an awesome large community of SEO.

Kwfinder

This tool helps you find hundreds of longtail keywords instantly with exact search volume and metrics. Kwfinder is a great tool for competitor analysis which is excellent in finding long-tail keywords with low difficulty.

Woorank

Woorank is an amazing online tool for website checkups and website audits. You can instantly audit and check your website using this tool for FREE.

AnswerThePublic.com.

Answer the public is one of the best resources of research and content ideas. This tool will help you create content that drives the audience to your site.

Answer The Public Interface

Keywords Everywhere

Keywords Everywhere is a fantastic tool for analyzing search volume, CPC, and competition data. You can install this tool as a browser add-on. You can see monthly search volume, cost per click, and AdWords competition using this extension.

Design Hill

Design hill is a necessary tool to grow any online business. You can create dozens of design works like creating logos, designing websites, and many more. It is an AI logo maker with over 10 million designs created. The best part of this platform is that you can hire and work directly with the graphic designer.

Shopify

Shopify is the only leading platform that provides all e-commerce features to start and grow an online business. It helps to create a company’s online store. It helps to manage orders, payments, and inventory easily through the single dashboard.

Google Scholar 

Google Scholar is a free web search engine that indexes the full text or metadata of scholarly literature published in a variety of formats and fields. In addition, it is widely popular for research because it makes it easy to conduct a broad search for scholarly literature. Hence, you may search papers, theses, books, abstracts, and court judgments from academic publishers, professional societies, online repositories, universities, and other websites all from one spot.

Feedly

Feedly has taken over as the predominant RSS reader. It is a great tool for finding great material from all over the world, across a wide range of genres. It has over 7 million users. And, you can find your favorite blogs, and discover new ones by subscribing to this tool. Feedly is available on all platforms (web and mobile), ensuring that you never miss out on your favorite articles.

Feedly offers a 3-step cure to information overload

Portent

Portent’s Content Idea Generator is a fun and creative way to come up with blog title ideas. Simply type in your term and wait for the tool to adorn your day with some of its witty and irreverent ideas. Though it’s not a particularly effective tool, it’s worth an attempt if you’re having trouble coming up with title ideas.

Aweber

Aweber is one of the most widely used email marketing services on the internet. Building your subscriber list has never been easier with hundreds of ready-to-use email marketing templates. Aweber offers Responsive Email templates, sophisticated HTML, and auto-responder capability, among other things. Here’s a video to show you how to make your first email list.

Mailchimp

Mailchimp is a marketing automation platform and email marketing service based in the United States that allows businesses to manage their mailing lists and conduct email marketing campaigns and automation to their consumers.

Marketo

Marketo is an innovative engagement marketing tool. Reduce the turnaround time for your marketing campaigns with easy set up of Email marketing campaigns and landing pages to increase your subscriber list. With marketing automation and real-time personalization, Marketo is the complete tool for all your marketing necessities.

Litmus

Litmus is the name of an online service that allows you to test your template on more than 70 email clients and devices in seconds. In a nutshell, it’s an automated email testing system. This type of service allows you to detect broken links, pictures, and other issues rapidly.

Litmus helps you get more E-mail clients than you ever thought.

Getresponse

With its gorgeous and custom-made Email marketing templates, GetResponse is another excellent option for Aweber. With over 1000 iStock photos for your Email marketing campaigns, you can create appealing newsletters to boost your subscriber base.

TweetDeck

TweetDeck is a Twitter account management program with a social media dashboard. TweetDeck was once an independent software that was later acquired by Twitter Inc. and integrated into the Twitter interface.

Sysomos

Sysomos is a paid service that allows you to track your brand’s social media activities and compare them to your competitors. And this tool compares your brand’s social media activity and engagement to discover how your competitors are performing in related categories.

Qualaroo

Qualaroo, formerly known as KISSinsights, is a service that allows you to engage with your visitors and gain direct feedback from them. Qualaroo can tell you why your visitors are acting in a certain way on your website. And these responses might be able to assist you in resolving the obstacles that are keeping your visitors from doing the desired action.

Crazy egg

If you want to learn more about your visitors’ activity, the crazy egg is a premium tool worth investing in. Crazy egg’s technology is highly trusted by hundreds of big industry brands, offering real-time research and insights ranging from heat maps to scroll maps. This product is well worth your time and money if you want to improve the conversion rates of your website.

SimilarWeb

SimilarWeb provides both Free and paid Pro services for competitive analytics monitoring. The tool also provides insights for mobile applications, in addition to websites. You can get detailed insights on traffic sources, conversions, social activity, and top-performing content among a host of other insight reports with this tool.

Trello 

Trello is a project management app that divides your projects into boards. Trello tells you what’s being worked on, who’s working on it, and where something is in the process all at one glance.

Trello Interface

Consider a whiteboard covered in lists of sticky notes, each one representing a task for you and your team.

Evernote 

Evernote is a free smartphone and computer tool that records anything you may lose track of, such as a boarding card, receipt, to-read article, to-do list, or even a simple scribbled note. The program performs admirably, synchronizing everything between your computer, smartphone, and tablet.

Todoist

Because Todoist is a cloud-based service, all of your tasks and notes are immediately synced across all of your devices. Android, iPhone, iPad, macOS, Windows, Android Wear, Apple Watch, browser extensions, and the web all have Todoist apps. Syncing is simple and reliable.

Microsoft To-Do 

Microsoft To-Do is a new task management tool from Microsoft that makes it simple to organize and manage your day. Microsoft To-Do, which is currently in Preview and comes from the same team behind the Wunderlist app, is a better, more personal, more intuitive approach to help people stay organized and get the most out of every day.

Scrivener

Scrivener is the go-to tool for all types of authors, with best-selling novelists, screenwriters, non-fiction writers, students, professors, attorneys, journalists, translators, and more using it every day. Scrivener won’t tell you how to write; instead, it’ll give you everything you need to get started and stay going.

Slack 

Slack is a proprietary commercial communication platform created by Slack Technologies, an American software firm that will be acquired by Salesforce in 2021. Slack has numerous IRC-like capabilities, such as topic-based persistent chat rooms, private groups, and direct messaging.

Toggl Track

Toggl Track is a time tracking program that lets you track your daily activities across many platforms, giving you extensive insights and the ability to optimize your workflow by finding areas for improvement.

Toggl offers you three free major sub-tools.

Fyrebox

Fyrebox makes creating a mobile-friendly interactive quiz simple. Create a quiz (or two) with built-in analytics so you can keep track of the players’ responses and data. You can automatically export the leads to your CRM or auto-responder.

Quora

Quora is a social question-and-answer website launched on June 25, 2009, in Mountain View, California, United States. On June 21, 2010, the public was given access to the website. Users can work together by modifying questions and commenting on answers provided by other users.

Google docs

Google Docs is a free web-based tool that allows you to create, edit, and store documents and spreadsheets online. Google Docs users may combine text with formulae, lists, tables, and photos to create, edit, and update documents and spreadsheets in a variety of fonts and file formats.

QuickSprout

QuickSprout is a digital marketing resource for aspiring and experienced digital marketers who want to learn new technologies and improve their knowledge on specific themes like inbound marketing and content strategy.

Quillbot

QuillBot is a paraphrasing and summarising tool that helps millions of students and professionals cut their writing time in half by rewriting any sentence, paragraph, or essay using state-of-the-art AI. Increase the clarity and meaning of what you’re saying QuillBot’s writing modes allow you to write in your preferred style.

ProWritingAid

The greatest free writing app available is ProWritingAid. Overused words, sentence structure, punctuation errors, repetitive phrases, consistency, dialogue, tempo, and readability are just a few of the issues highlighted by the editing tool.

Why is ProWritingAid unique?

SemRush

Semrush is a comprehensive toolkit for increasing web exposure and uncovering marketing insights. Marketers that work in the following services can benefit from our tools and reports: SEO, PPC, SMM, Keyword Research, Competitive Research, Public Relations, Content Marketing, Marketing Insights, and Campaign Management are some of the services available.

Google ads

Google Ads is a Google-developed online advertising platform where advertisers can bid to have brief commercials, service offerings, product listings, or videos displayed to web users. It can insert adverts in search engine results, such as Google Search, as well as on non-search websites, mobile apps, and videos.

Asana 

Use Asana to keep all of your program’s projects organized and on pace. To go beyond planning and obtain outcomes, use Asana to map, manage, track, and discuss your team’s projects. By centralizing your team’s work on Asana, you can save time, reduce distractions, and work more efficiently.

MeetEdgar 

MeetEdgar is a cloud-based social media management tool. It is a widely popular tool. That assists users in organizing and publishing content across numerous digital platforms. Automation, content library, image/video support, email updates, and link tracking are all important elements.

Moz

Moz has a wide range of SEO tools, both free and paid. And you can quickly execute site audits, keyword research. In addition, it lets you monitor your search engine rankings. Besides, the MozBar Chrome plugin, which delivers quick analytics while viewing any website or SERP, is another gem of this tool.

Frase 

Frase is a fantastic content optimization tool that every digital marketer should have in their arsenal. It’s unique because it uses artificial intelligence to give advanced content insights. That can help you increase your search exposure and website traffic. Use this cool tool to improve your existing content or to assist you in creating new and better content.

What does Frase offer?

BugHerd

BugHerd is the world’s most user-friendly visual feedback and issue tracker for websites. And it is the most effective method for gathering, organizing, and acting on website feedback. The greatness of this tool is its simple point and click feature. So cool that it makes you feel as if you were pinning client comments on your website with sticky notes.

AgencyAnalytics 

AgencyAnalytics is a cool tool for marketing & reporting. With comprehensive reports and live dashboards, you can save time, increase income.

In addition, it has 60+ connectors. Hence, you can track SEO, PPC, call tracking, social media, email marketing, and more.

LinkedIn Pulse

It is a service provided by LinkedIn. LinkedIn Pulse, like Twitter’s hot topics, collects content from the LinkedIn channels you follow and the individuals in your network. Check out Facebook’s Trending section and Google+ What’s Hot page for more social media trending topics. 

Google Calendar 

Google Calendar, for example, can be repurposed as editorial calendars. You can save your ideas as all-day events and move them around the calendar as needed if you’re just producing one post every day. Add a calendar event to the specific publication time if you plan on scheduling many postings. To see what you have planned for a specific day, week, or month, zoom in and out.

Dropbox

Dropbox is a place where you may store all of your files. Whether you’re working alone or with colleagues and clients, you can store and share files, collaborate on projects, and bring your finest ideas to life. All of your files are backed up to the cloud and accessible from anywhere using Dropbox.

Google Trends

Google Trends is a Google website that evaluates the popularity of top Google Search queries in different countries and languages. The website makes use of graphs to compare the number of searches for various questions across time.

Meme Generator 

A simple meme can sometimes express more than any other image. Meme Generator allows you to make a meme from scratch or add your phrase to an existing meme character.

Meme Generator interface

PhotoPin

PhotoPin is one of the 53+ sites we look for free photographs, and it allows you to browse among millions of Creative Commons photos on Flickr.

Skitch

Skitch is a multi-purpose doodling tool that may be used on any document. Then you learn that similar to Snapchat, you can doodle all over images and then share them with your pals. That’s the beauty of this extremely useful app: Skitch is a multi-purpose program that allows you to annotate almost any document.

GIMP

GIMP is a free and open-source raster graphics editor used for image manipulation and image editing, free-form drawing, transcoding between different image file formats, and more specialized tasks. GIMP is released under GPL-3.0-or-later license and is available for Linux, macOS, and Microsoft Windows.

Hemingway

Ever heard of the famous American writer Hemingway? The same yes! The Hemingway tool is a grammar, fluency, and sentence structure editor that improves the readability and appearance of your work. It’s a tool for self-editing that helps you write more concisely.

Hemingway interface

Filament

Filament is a WordPress plugin that includes several handy features, such as Flare, a social share button plugin that allows others to easily share your blog post on Twitter, Facebook, Buffer, and other sites, like Hacker News and Reddit. MailChimp subscription form, Google Analytics tracking, all-in-one profiles, code management, and share highlighter are among the other Filament apps.

Digg Digg 

Digg Digg is one of the most popular sharing plugins for WordPress blogs with over 330,000 downloads to date. It adds a nice floating bar to your blog, just like you can see on the left here. It also gives you lots of other options to add sharing buttons to your site.

Capitalize my title

The capitalize my title tool is online, it helps you dynamically capitalize your heading. It is very common among bloggers these days as it helps save their time. All words are capitalized in the title case excluding minor words unless they are the first or last word of the title.

MonsterInsights

Simply put, MonsterInsights is a WordPress-style Google Analytics plugin that enables users to access your GA data straight from your WordPress dashboard.

Serp Robot

Serp Robot is a free Google rank checker that monitors your blog’s posts for the keywords you provide. This tool is famous for checking the accuracy and ranking of one’s article/blog.

Twinword Ideas

Are you looking for a free alternative to some of the more advanced tools, such as Ahrefs, and Google Keyword Planner? Twinword Ideas, on the other hand, is the next best thing. Because it is a free keyword research tool that can help you figure out which terms you should write content for.

User reviews for Twinword Ideas

Can I rank?

One of the most intriguing new blogging tools is Can I Rank? At the heart of their offering is an AI-powered software engine that provides you with implementable blogging tips and advice on how to improve your blog’s SEO rankings.

SE Ranking

SE Ranking is another tool for marketing and analytics. With a broad range of features. Such as: (keyword ranking tracking, research tools, competitor monitoring, advanced traffic analytics, marketing planning, and more). Hence, it is one of the most robust new tools that you can use to update your business or personal blog business plan.

CoSchedule 

CoSchedule is an all-in-one tool for content marketing planning, organization, and execution. Its simple drag-and-drop calendar interface makes collaborating and scheduling all of your projects in one location a breeze.

Hunter

Hunter is a cloud-based email search solution. That helps businesses find and verify professional email addresses from domains, companies, or a specific professional on the web.

Voila Norbert

Voila, Norbert is exceptional in its ability to handle hundreds of raw CSV files and provide you with very accurate contact information for your blog outreach initiatives. 

Ninja Outreach

Ninja outreach is on this list of the best blogging tools because it is an all-in-one outreach tool that you can use to connect with influencers. Are you wondering how to use it? Enter a topic to find the top blogs that you might want to affiliate with your content. 

Because it has several columns highlighting social stats features for analytics. And it also has SEO metrics, traffic figures, and much more. 

Clearbit

Clearbit is the marketing data engine for all of your consumer interactions. It helps you understand your consumers in-depth, identify potential prospects. While also helping you to tailor every marketing and sales engagement you have with them.

Wordable

Wordable is an online tool for content managers and blog editors. That allows you to swiftly and effortlessly import posts and pages from Google Docs into WordPress.

FocusMe

FocusMe helps you kill energy-draining multitasking and reduce the amount of time you spend on distracting websites. In simple words, it is a safe way to block unsafe apps. 

Inbox When Ready 

Inbox When Ready is a Gmail Chrome plugin. By default, it hides your inbox to protect your focus. It also has a flexible add-on feature that takes about 30 seconds to install. That said, all you need to do is to think about how you use Gmail for customizing your email.

Convertkit

ConvertKit is a full-featured email service provider (ESP). It is one of the fastest-growing email marketing companies due to its ease of use, automation, and other features. Besides, it also has configurable sign-up forms and landing pages that you can use to increase the number of email subscribers.

How does ConvertKit help you?

SUMO

Sumo has a set of tools that can help you automate your site’s growth and expand your vital email list. And it is safe to say that these sumo tools are some of the best marketing and email capture tools.

OptinMonster

Over 1,000,000 websites use OptinMonster, the greatest lead-generation plugin for WordPress. OptinMonster is popular because it enables you to develop eye-catching forms, etc.  

Jarvis

Jarvis provides you with a comprehensive history of product tracking information, including pricing, reviews, questions, and inventory. Furthermore, it helps customers to analyze a product’s performance through its AI features and metrics. 

SocialSnap

SocialSnap is an all-in-one digital marketing toolkit for Social Media that helps you to boost your site traffic and engagement. 

You can say that it is way more than just a WordPress social share plugin! Because it is the only tool that provides you complete stats. While also allowing you to control how visitors share & view your content.

Teachable 

Teachable is an all-in-one platform for creating and selling online courses. You can handle everything from web hosting to payment processing with Teachable. 

Quuu Promote 

Quuu Promote is a content marketing solution that promotes your material across over 500 interest categories. It has over 39,000 people sharing it on social media every day. Besides, it is the only content promotion tool that uses actual people to share your material on social media sites like Facebook, Twitter, and Linkedin.

What is Quuu Promote?

Wishpond 

Wishpond is a lead-generating and marketing automation software with over 5,000 active businesses on the platform. Making it perfect for managing website popups: Use website popup forms to convert more website visitors into leads.

Youtube 

Everybody knows YouTube is an American online video sharing and social media platform owned by Google. This website/app is part of our everyday lives. And needless to say, content creators, bloggers, and marketing gurus.

Adobe Rush

Adobe Rush is a mobile video editing app that allows you to create on the go. You can shoot, edit, and share high-quality videos from your phone or computer, no matter where you are. It is the simplest method to appear in your follower feeds. It is fun, straightforward, and as fast as social networking.

Rev

Rev is my go-to location for fast, high-quality services in the world as a content creator and blogger. If you are thinking about starting a podcast, check out rev for more information. 

Albacross

Albacross is a web analytics tool that helps small to medium-sized B2B businesses generate leads and track existing internet traffic. Hence, users can examine leads in real-time and receive email reports detailing which companies visit the site and, how frequently.

What do Albacross users say?

Prezi Video 

Prezi Video allows you to engage with your content while streaming or recording. Besides, Prezi video gives the tools you will need to create your spectacular videos. Whether you are a newbie or a seasoned presentation pro, it is helpful in both cases.

Link Miner 

LinkMiner is a simple backlink checker application that will assist you in locating your competitors’ backlinks. So that you can attempt to imitate them. Besides, the tool helps you to analyze backlink data by offering various metrics, embedded link previews, and other filtering and saving tools.

Genially

Genially is a web-based application that helps you create animated infographics, interactive presentations, and even escape games. Additionally, it is accessible in a free edition. Use this tool to make information more engaging for your students. 

Pichi

Pichi is a new picture optimization and resizing tool. You may reduce file sizes by up to 85 percent without sacrificing quality by running your photographs via Pichi. 

About the Author

Saiman Dahal

Blogger, content marketer and small business growth hacker! Saiman here at Marketing-Optimist covers content around blogging, SEO, WordPress, Content marketing, and small business growth hacking

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