Keyword research– finding the best profitable and valuable keyword is the most important part of any SEO strategy. How to find the best keyword for your business? Let’s get into the details.
Before you create any website content or blog post you need to figure out the best performing keywords for your niche. The keywords can be selected based on your business goal.
The keyword you select will determine the direction of your content. It ensures that the content you produce will be to the point and can be searched easily on Search engines.
Finding the right set of keywords is a quite time-consuming job. you need to put on a lot of effort through the details, data, numbers and other comparative tasks. However, despite being a burdensome work it is pretty important to carry out keyword research carefully and responsibly.
This process will ultimately define the foundation of your whole marketing strategy, SEO campaign, and content development.
What is keyword research?
keyword research is a set of activities carried out to analyze and find a list of keywords that are of the highest value for SEO and content marketing.
The keywords also sometimes known as “search terms” are considered as a guideline for your marketing and content strategy.
There may be just a single word in a keyword or may contain several words.
Here you can find some examples of keywords:
A single word keyword: [virus] – When a user uses this keyword or search term his/her intent is to find information about the word “virus”.
multiple words keyword: [How to destroy a virus] – In this case, the user is looking for the instruction on how to destroy a virus.
Is keyword research important?
The straight forward answer is “YES”.
In most cases finding the high volume keyword is important but at the same time not solely enough. the keyword that you choose should perfectly align with your brand, product or service, and your customer search intent. To ensure all this keyword research is extremely important.
you can trace the perfect skeleton for your SEO strategy only after you perform thorough and sufficient keyword research. You cannot achieve your target and goals without a proper detailed action plan and for that keyword research acts as a foundation.
Let’s see, for example, you are very new in the business of “dog food”, You will want to rank your website content for the keywords related to dog food. But if you fail to perform good keyword research you might use the keyword like “dog food”, or “best dog food” which is not a good way.
Because these keywords have very high competition in organic search. In this case, the keyword research comes handy to help you figure out the most useful keyword for your business.
keywords that you pick for your niche should be the one that your potential target audience is looking for. Then only your optimizing effort can bring value. With a wrong keyword selection, your effort might go in vain.
The high volume keyword might not always be a better choice. Sometimes, you should consider trends and competition level of the keyword more important than the volume itself.
How to do keyword research
Whichever tool you prefer to choose, you need to follow a specific set of steps to do it well. below is the detailed guide in step by step to do proper keyword research.
1: Study your subject or niche
Before you begin to look for the best keywords for optimizing your web pages and content, you need to make an in-depth study of your niche or topic.
Doing this will help you in exploring ideas to discover a new approach to your SEO strategy.
You can study and explore your niche in different ways:
- You can speak to your audience or customer. Know the terms and keywords they use to describe your niche, product or service.
- Act as a customer and think from their perspective. If you were to talk about your own brand or niche, how would you do that?
- Participate in online communities, forum and other networks related to your niche. This will give you an insight into the pain point of your niche.
2: Defining your goals
You should always start your plan by interpreting your end goal. Before doing that you need to ask some fundamental questions such as:
- Who you are
- what your brand is all about
- why are you special
- what is your content and website about
- what kind of promise you share on your site
After you have answered these queries, you should specify the mission of your brand.
- Do you want to grow your subscribers?
- do you want to increase your visitors to certain numbers?
- do you want to make certain sales by a certain date?
It is important to do this because this will provide a clear direction for your marketing or SEO strategy.
When you choose the keyword or search term it should be perfectly aligned to what your goal is. This will also be important for creating content ideas.
3: list your relevant topics
Now, based on the primary category of your goal, you need to break it down to the secondary topic list. Create a list of different topics related to your niche that you would like to rank on search engines or Google.
For example, you may be a brand selling “dog food” products. Here some of the terms relevant to your niche or brand can be like:
- Dry dog food
- Organic dog food
- Cheap dog food
These terms should be the ones that are relevant to your business and align with the personas of your buyers.
These terms later should be split down to the keywords.
4: Find out the seed keywords
After you break down your primary topic to several sub-topics, you need to create a list of index of main seed keywords. This seed keyword will be your “focus keywords”.
These focus keywords are now the foundation of your whole research process. They will help you to define your business.
5: Use an online keyword research tool
The keyword research process may be started directly by using the “keyword research tool” but finding search terms based on your niche or business first and then getting on with the tools later is the best practice. this will give you a lot more advantage in gaining a better perspective of your marketing strategy.
Now its time to use the keyword tool and refined the search terms that you have figured out during the earlier steps.
There are a number of keyword tools for doing research.
Here we are using Ubersuggest by Neil Patel. I have been using this tool for a while and I find it quite good. With this tool, you can get a lot of details to narrow down your search term. You will also get additional ideas on alternative keywords,
6: Analyse the search intent
Google is pretty smart now. Every time a user makes a search, the Google algorithm compares it compares the search term and the query from the user. This will help google to learn the search intent.
The search intent will help to narrow down the reason behind a user search like:
- Why the user is making the search.
- Are they searching for an answer to a particular question?
- Are they looking to find a particular website?
- Are they trying to make a purchase
Try putting yourself into the position of your audience and figure think about these questions. When you build up an idea of user search intent you will be successful in making fine keyword research.
7: Find our the long-tail keywords
The focus keywords are usually shorter terms that mainly relate to the main topic or main brand. The smaller subtopic is represented by more descriptive terms called “long-tail keywords”.
You should try to match the search intent of your audience to these kinds of long-tail keywords because this is way easier to rank this kind of keywords than your primary seed keywords.
For example, if you sell organic dog food, you can use the long tail keyword like “the best organic food for dogs”.
This will attract more relevant visitors than with the main keyword like”dog Food”
The search volume of the long tail keyword is lower than the main keywords but it is easier to rank them and they are focused on specific topics or products, they will gain higher conversions.
8: Research your competitors
It is not enough to do keyword research of your niche alone. you should also keep eye on how your competitors are going with this. What they are doing to rank for such terms.
You should make an effort to understand the landscape of the content of your niche to improve your SEO and content strategy.
In order to get an idea of keyword opportunities, you can do “competitors keyword research”.
Ubersuggest is my personal favourite tool for doing competitor research
Simply type in the competitor’s URL and it will show you all the keywords they rank for.
After going through all these steps, you will have proper know-how on how to create a good content strategy and an effective SEO plan.
keyword research is equally important for a content-based blog or a business and product website.
Frequently Asked Question (FAQ) on Keyword Research