Massive internet usage over the last couple of years has created so many opportunities that didn’t exist 50 years ago.
Now, we can boast of fields like social media management and marketing, online business consulting, etc. But do you know one of the best things the internet gave us?
You don’t have to become a 21st century Shakespeare or have a cult-like following before you can share your information and knowledge with the world. Now, you may be wondering,
“I can’t start a blog. I don’t know how to code!”
Technology and innovation have also made blogs super easy to create and maneuver.
Building a blog may look intimidating to you, especially as a newbie, but it doesn’t have to be. It’s easier than most people think.
But not to worry! This article has got you covered.
I am going to show you how to build your blog from scratch even if you’ve no experience.
But first, why should you start a blog?
Why You Should Start A Blog?
Here are five reasons why you should start a blog, and how one can drastically change your career prospect. Each year thousands of people are being able to get rid of their 9-5 jobs and enjoy freelancing life using the power of blogging.
A few months back, I managed to leave the 9 to 5 life behind and I’m now completely location independent (I can work without a pant from my home and some time on Armani jeans from the seaside cafe).
I am now living on my full-time blogging and freelancing income.
🟦 Your writing skill will improve
This is a no-brainer.
The more you write on your blog, the more you strengthen your writing abilities. It may feel a bit awkward and cheesy at first, but with time, your work will be written in a clearer and better-structured form.
The words will flow efficiently, and you won’t have to struggle with inspiration/ideas because you’d have built an audience that’ll help you craft topics.
Furthermore, receiving feedback based on your blog posts gives you an idea of what your target audience loves to read. This way, you can narrow it down to a sub-niche.
🟦 Inspire people
What is that thing that fires you up whenever it’s mentioned? What are you passionate about? What injustice gets to you? What childhood anger can’t you get over? If you could help anybody in one way, what would it be?
By answering all these questions and channeling them into your blog posts, you’re going to create an audience of people that consistently gain value from your articles.
You can solve one problem for them that they’ve been battling for years, inspire them to promote social justice and change, make better use of their days, and empower them to help other people.
Don’t miss out on this amazing opportunity.
🟦 Builds your online brand
If you want to be an authority in a field, building an online brand by creating a blog is the best way to get started.
Most people in this digital age hardly resort to books to get information about a field. They rely on blogs, guest posts, or magazine articles because these give them condensed, easy-to-understand, and fast answers to their questions.
Once you’re consistent in giving out value through your works, your blog automatically becomes a reference source in a particular niche. This is how most “influencers” are made. If you take blogging seriously, you just may become one.
🟦 Opportunity to learn new things
Blogging is multi-faceted, especially when you’re starting. If you’re running your blog alone and you need to promote it, you have to do other things asides from blogging. Starting a blog teaches you new skills like email marketing, social media marketing, content writing and management, best practices for SEO, website hosting, website graphics, WordPress, etc.
So, even if you decide to diversify, later on, you already have enough experience in other fields.
What could be better than this?
🟦 Make money online
Yes. The most important reason to start a blog.
A blog with good traffic is a great source of income.
Sadly, most people create blogs just as a passion or a hobby, so they focus less on monetizing and more on writing things This is wrong. If you want to earn money from blogging you should not blog as a hobbyist, but, as a business blogger.
Starting a blog for money should be the last thing on your mind. Your main aim should be to get your ideas and thoughts out there. Let the revenue be a reward for hard work and consistency over the years.
The first thing you have to figure out is what niche you should specialize in. While some are easier to make money than others, it’s still possible to make a living out of your blog. Most of the richest bloggers you see now have been honing their craft for several years.
Now, that you have good reasons to start your blog, how can you do it?
Starting a blog has never been easier
Starting A Blog With 8 Easy Steps
- Discover your niche
- Give your blog a name
- Create an editorial calendar
- Decide what blogging platform are you going to use
- Purchase web hosting
- Setup the blog
- Publish the post
- Monetize your blog
Let’s look at them
Find your niche
This is so important. The niche you choose will determine your success or failure as a blogger. You can’t name a blog and build a site without knowing what it’s going to be all about.
You should never choose a niche that has no monetizing potential. If you want to blog about whatever you want, that’s perfectly fine, but that approach doesn’t lend itself well to monetization. Instead, you’d be spending time as a hobby.
If you check all popular blogs online, they are in a specific niche. It doesn’t matter if they diversify into different sub-niches as long as they remain within that niche.
Over the years, they have carved a name for themselves in that area.
These questions can serve as a guide to what you can do long-term. Don’t be scared that you don’t have a conventional taste or that people seek your advice on little things. The internet is no one’s monopoly. It’s such a diverse space that you can make money reviewing little things like peanut butter.
If the answer to your question delves towards one path, then that’s most likely it. If you streamline the answers to two things, you can consider working on a more popular one, before delving into another.
After all, who said you can’t own more than one blog?
Buy a Domain (Giving your blog a name)
This is an important aspect you must consider, but you shouldn’t spend so much time here as there are more important things to worry about. Once your blog gains massive traffic and becomes popular, the name won’t matter so much as long as readers are getting value.
The name of your blog should give people a slight idea of what the blog is about. You can’t be writing about creating different streams of income online and you name your blog after a sports car.
For instance, if you’re starting a finance blog, your blog name could be like “Money Man”, or “Financially Fit”. That way, people have an idea of what your blog entails. On the other hand, if you want to use your name, remember that you are now a brand. YOU are the brand.
There are lots of domain search tools you can use. Input the domain name and find out whether it’s available. There are also domain name generators, so getting a name should be super easy.
Go to www.whois.com, enter your target domain name, and hit the search button.
While you’re looking for domain name availability, don’t forget to search for available domain name extensions you can buy. The most used extension is .com and gets more trust and attention from audiences. .net or .co are also good options when .com name is already taken.
When buying, you may be attracted to .biz or .info. Most times, these extensions look like spam or the audience doesn’t trust such extensions easily., so better go for a .com domain to get the most out of the domain name.
Once you’ve got the right domain name and extension, proceed to the next step.
Create an editorial calendar
You have identified your niche. You have chosen a blog and domain name. You have bought an appropriate extension. Now is the time to plan your content.
You may be asking,
“This is my gift. Why do I have to create a schedule of what to write? I have enough topics to write about. The inspiration flows…”
This is where you get it wrong.
There are days when you have lots of ideas to share, but what happens to days when you return home tired and your brain can’t process lots of thoughts? Or days when you don’t know what to write, but you just have to for consistency?
This is where an editorial calendar comes in.
An editorial calendar is every blogger’s best friend. It helps you to set publication dates, track topics, decide the type of content, and determine the distribution channel to be used on a day.
It’s simply a planning tool that keeps you on track and helps you post consistently. It could also help you to track ideas when “inspiration” comes suddenly.
How can you create this calendar?
- Write down all the holidays and observances that are related to your niche. For instance, if you have a travel blog, you should take note of September 27th, World Tourism Day. You could write a blog post on the topic- “Top 10 Countries that Support Tourism”
- List the main ideas you want to cover and begin to brainstorm for topics surrounding these ideas. Keep writing them until you run out of ideas. Note whether they are related to a certain season, time, or year.
- Check out top magazines’ editorial calendars on their site. This should give you an idea of what readers want.
- Schedule these topics on a calendar. It can be a physical or digital calendar. Just make sure it’s easily accessible.
Decide which blogging platform to use
There are different blogging platforms and software available for use. There is nothing like the “best choice”. You should focus on what you want and what works for you.
How can you choose the right blogging platform? Here are a few things to consider:
What platform is easy to navigate?
Most blogging platforms are fairly easy, but you have to choose one that’s easy for you to navigate and does most of the work for you.
What platform will help you achieve your long-term blogging goals?
Look at the progress rates of different blogging platforms? Are they going to be there for the long run?
What blogging features are essential to you?
Different blogging platforms have different things they offer. Choose one that provides the best features in your opinion.
The first option you should consider is a “drag and drop” website builder. This builder helps you to select templates, customize the site to your taste, and aid blog post-publication. They are perfect for people with zero technical skills and are very fast.
The second option you should consider is WordPress. It is a content management system that helps to schedule and publish your blog posts. This is, by far, one of the most widely used blogging platforms in the world because of its versatility, speed, and efficiency. Once you learn the basics, you could do a lot more on the platform.
Get hosting service
A blog that is live on the internet needs a solid web host system. You have to sign up for a hosting plan.
What does this mean?
By signing up for a hosting plan, you rent server space that allows you to store your site’s files. Without it, you will have a blog and domain name without an actual website. There are several hosting options with unique features to consider.
When starting your blog from scratch, it is recommended that you go for shared hosting.
This is because it’s relatively inexpensive and it gives your blog the necessary server resources. Once your site grows and starts gaining massive traffic, you can upgrade. But shared hosting gives your site the foundation it needs to survive.
Setup your blog
The most anticipated moment is here- Once your domain is set up and you have a hosting account, now is the time to build your blog!
Building a blog is the same as building any other kind of website. Just that you need to ensure it has features that allow you to blog.
Remember, there are two approaches you can use to build your blog- through a drag and drop website builder or WordPress.
Drag and Drop Website Builder
Look for website builders that help you build the blog in the least possible time, and most importantly, one that is beginner-friendly. You don’t have technical skills, so you don’t need a builder that involves a single line of code.
To select a template, there is a search space where you can type the kind of theme you want, or simply scan through the collection of themes the builder has. Note that these websites are not only used to build blogs, so there are hundreds of themes suited for different purposes. Choose one that’s designed for blogs.
The next step is to customize the theme to suit your blog. It may take a little time to get comfortable with this tool, but you’ll be able to build your blog in no time.
There are two ways of creating a WordPress blog. You can either use WordPress.org or install the plugin from your hosting provider.
WordPress.org is self-hosted, so it’s free to use, allows you to install plugins without stress, customizes the blog to your taste, and most importantly, helps you monetize the blog faster.
Note that there is a difference between WordPress.org and WordPress.com. In summary, WordPress.org is open-source, free, easy to use, customizable, helps you make money from your blog, and allows powerful tools like Google Analytics.
WordPress.com, on the other hand, is simply a hosting service designed by WordPress’s co-founder. It’s for bloggers that write as a hobby. It’s free for a limited time (and filled with distracting ads), expensive to maintain when you switch to a paid plan, and worst of all, you can’t upload plugins except you’re on the VIP program.
It’s not healthy for you as a beginner.
Write your first post
You’ve got your blog and domain name. You have a hosting account. You have an editorial calendar. You’ve built the blog.
You’re officially a blog owner. Congratulations!
But your success won’t be complete unless you have blog content. One mistake newbie bloggers often make is that they promote their blogs too soon without having substantial content. Use the first month to load your blog with content. Promoting your blog with only one published post won’t be very interesting.
This is the point where you’ll appreciate your editorial calendar even more. Select about 3 topics and write on them for the first week. If you can or want to, hire a group of writers and create a content timetable.
Now, you must be wondering, “what should an ideal blog post have?”
It must have the following:
- A catchy, attention-drawing title: Without this, no one will click on your article.
- Interesting pictures that explain the topic: Visual contents are easier to understand than written content. Add at least one picture under a heading to explain the concept so that it’s more relatable.
- Brief and informative paragraphs: Most people don’t read through blogs. They scan through headings to see whether the blog is worth reading. If it is, your paragraphs should be short and informative enough to go through quickly.
The golden rule is that you shouldn’t write more than four lines before giving space.
A powerful “Call-To-Action”: This urges people to do something. Your call to action may be to sign up for your email list.
Links to other information: adding links to other related information helps to boost SEO. No man is an island.
How long should an ideal blog post be? It depends on you.
Most blog posts are 1000 words long. But for SEO sake, 2000 words (and more) long blog posts are recommended.
Publishing the posts
Whether you’re using a website builder or WordPress, the process for publishing posts is often the same. You can go to Blog or Post, click on ‘Add New’, copy your blog post from MS Word to the page, and edit the work.
Editing includes writing a powerful meta description, setting featured images, adding titles and headers, adding social media handles, adding both internal and outbound links, etc.
Once you’re done and see that it’s good, proceed to click “Publish”. Your post goes live!
How to Start a Blog on WordPress in 7 Easy Steps
Learn how to start a blog by following these simple steps:
1️⃣ Find the name and domain for your blog
2️⃣ Get reliable web hosting for the blog
3️⃣ Install WordPress theme
4️⃣ Customize theme and design using plugins
5️⃣ Create your first blog post
6️⃣ Optimize your blog with SEO tools
7️⃣ Discover tools and resources for successful blogging
DAY 1: Find the name and domain for your blog
As I already said, you need to carefully figure out which niche or what topic you are passionate about. Go with the kind of topic that you love to talk about and write about.
This will help you make your blogging career successful in a quick time. Do not go for a broad niche like ” Travel” or “sports“. There is huge competition in this kind of broad niche and there is a high chance that your blog will be buried in the cluster of competitive blogs.
I would recommend you narrow down your niche and select the topic accordingly. For example: If you love to write about travel, you can narrow down your topic to cover only “adventure travel” or “jungle safari“. This will reduce the level of your competition and increase the chance of reaching more audiences.
After you come up with the perfect blog name, you should start hunting for the domain. The domain name you wish might not be available. The availability of a domain name can make you rethink the blog topic.
It is a good idea to incorporate one or two words of your niche in your blog name and also in a domain name. If your blog is going to have content on a jungle safari, it is a good idea to make your domain look like www.jungledrive.com
Now, Where to register the domain name?
There are lots of domain registrars online. Most of them will register a domain for around $12/year. Whois, NameCheap, GoDaddy are some popular domain registrars.
If you are planning to write a country-specific blog with content focused on your local audience, getting a country-specific domain would be much better. For example: If your blog or website is about dental care in Sydney, the appropriate domain extension would be www.sydneydentalcare.com.au
Extra Tip: You can take the help of some online tools to get better ideas on domain names. I like Blog name generators. This tool will help you filter and suggest different possible names for your blog based and the main topic.
Simply go to the Blog name generator and look for the name suggestion as shown in the screenshot. The tool will suggest lots of possible names for your blog or business.
Pro Tips for choosing a great domain name:
➡Try to match the domain name to your brand
➡ If your blog is personal and about your self then a domain with your name like www.myname.com is a great option.
➡ If you plan to target international audiences or visitors, use global generic extensions like .com, .org, .net, etc. Otherwise, for a country, specific visitors, local domain with your country extension like.com.au, .fr, .in, etc is much better.
Is a domain name free?
No, the domain name is not free. It costs approximately $12 for one year.
Should I register my domain only for a year?
You can register your domain for the first year and then renew it every year. If you are good with money and you planning your blog for the long run then it is better to get registered and hold the domain for at least 5 years.
One year domain registration is good when:
→Your pockets are not that heavy
→You want to try blogging just to see how it goes
→You already have some other good domains running.
Which is the best place to register the domain name?
DAY2: Get a reliable web hosting for the blog
First of all, let me make it easy for you and explain what web hosting exactly is.
What is web hosting?
We got homes to live in, right? A place that hosts daily, isn’t it? A web host serves the same purpose for your blog/website.
Web hosting reserves a place for your blog on the internet server and makes it accessible to all the people online. See, it’s that simple. And if you ask whats a server, then it is just a very powerful computer stored in a high-level security area known as a data center.
Good server connectivity ensures that your blog runs smoothly at all times and is available whenever accessed. So, when you buy web hosting, you request a physical space reserved for you in the hard disks of that supercomputer.
What features does a web hosting package provide?
Once you purchase a web hosting package, monthly or annually, the most important thing it gives you is an agreed-upon amount of disc space and a specific bandwidth. The bandwidth you choose should keep in mind the amount of traffic your blog attracts on average.
Other features that are primarily included within the packages are –
> FTP access – An FTP (file transfer protocol) allows you to manage files between server systems on the internet. You will require it to perform operations like upload, download, move, copy, or rename on different files.
> WordPress Support – You must have an overall idea of what WordPress is because you read till here. Just a recap, it is open-source software that assists you to build and design a website without any coding knowledge.
WordPress powers approximately 40% of the websites on the internet. Huge numbers, arent they? So, it boils down to the fact that it is essential for the web host you choose to be compatible with WordPress. The majority of the hosting providers will let you know whether they are WP-compatible or not.
> E-mail service – Now that you have chosen your domain name, the hosting provider will let you create an E-mail based on that domain. For instance, if your blog is www.jungledrive.com, then with the help of the host, you can get an e-mail address that is firstname.lastname@example.org.
Which host should I choose?
As of 2021, some of the best companies providing web hosting are MilesWeb, Bluehost, Godaddy, and Hostinger. While you can get endless options in the market, continue reading to know about my favorite one.
Why do I recommend this particular hosting service, you ask?
Can you imagine the number 2 million? Well, Bluehost is the home to that many websites on the internet.
It is a web hosting service provider owned by the USA-based Endurance International Group. If you are looking for a host that provides reliable uptime (more than 99%), pocket-friendly packages ( starting at as low as $2.5/month), and fast loading, then Bluehost is the one for you.
Their interface is extremely user-friendly, and live customer support is available 24/7. You can get replies to your queries within 2 minutes, but the company can do better by recruiting staff with sufficient technical knowledge.
How to host a website using Bluehost?
You may get overwhelmed if you are a newbie, but I got you covered, mate. So let’s walk through the process together. Firstly you need to buy the hosting package. Then, simply go to the official website of Bluehost, tap on ‘Get Building,’ choose the pricing that suits your needs, and enter your preferred domain name.
It will give you a prompt if the name you chose is not available. If not, you are done. It was that simple, see!
What sets Bluehost apart from others?
- → Servers don’t crash 99% of the time, i.e. great uptime.
- → One of the best hosting providers for beginners, owing to simple interface and Cpanel.
- → Offers impressive security features and backup.
- → WordPress compatible. In fact, it is their recommended host.
- → Cost-effective. (One of the cheapest out there, with no compromise on quality.)
- → 30-day money return scheme
- → Incredible customer support.
DAY3: Install WordPress theme
Creating an appealing look for your blog is as essential as the quality of content you post on it. The first look a visitor gets considerably decides whether or not he will stay on your website.
So, it’s essential to put efforts into building a good picture of your blog in the viewers’ minds. A WordPress theme is a collection of files that determine how your website looks, including aspects like your page style and the graphics present.
Because you have now understood the general function of a WordPress theme, let me tell you that it is not just about the looks of your blog. Instead, it gives you the liberty to control everything that appears on it. It ranges from modifications as significant as your background color to minute things like header outline.
You can access an array of themes from the WordPress platform itself, as they form an integral part of the website building process. In addition, it has a directory of free tested themes you can choose from.
But at times, one wants to go for something fresh and unique. In such a case, you can resort to the third-party market. But the biggest question is,
How can I find quality themes?
Let’s look at the 2 two most reliable places to install themes from.
> The official WordPress directory – We have already discussed how essential themes are for the functioning of a WordPress website. So, you have got a wealth of pieces in its directory to scroll through and choose from.
Themes already present on WordPress are a killer deal for you if you search for a wide range of budget-friendly options tested and reviewed by experts. You can access these from your dashboard or even from your web browser.
So far, the best things about these themes are that you get to see information like the latest updates, reviews, and customer ratings right beside the preview.
> Third-party market or developers – StudioPress, ThemeForest, and Css Igniter are some market places where you can find and buy premium themes. However, it can cost a bit depending upon what you choose.
Now, you may ask why people go for expensive premium themes when so many free ones are available. These come with complimentary benefits like advanced personalization, frequent updates, extended support, and much more.
I can almost hear you saying,
but how do you install a theme?
> Installing from the WordPress dashboard –
This is hands down the easiest way to install a theme and works for those listed in the WordPress directory. In addition, the built-in theme search feature breaks down the process into simple clicks.
- → Log in, and go to your WordPress admin, where you will find the ‘Themes’ option in the Appearance tab. Click on ‘Add new.’
- → Categories like New themes, Featured themes, and Most popular themes will appear. You can choose from these, or if you want to search for a specific tag, feature, layout, niche, or design, go to the ‘Feature Filter’ option and fill in words or tags to describe the theme you want.
- → It will display results based on your tags and descriptions, select the one that suits your the best, and click on install. Once the theme is successfully installed, it will ask you to activate or see a preview.
- → When you click on activate, there you have it; your blog with the theme you always wished to apply.
> Installing themes from premium companies –
Themes you get from third-party companies like Themify, Elegant Themes, and StudioPress need to be first uploaded to your WordPress admin, and then only you can install them onto your blog.
The ‘Upload’ option in the Themes section helps you in the process. First, download the purchased theme in .zip format from the developer website, and then click on ‘Add New’ in the Themes section of your WordPress admin.
On the next screen, you will see the ‘Upload button; click on that. When prompted, choose the downloaded .zip file and click on ‘Install Now.’ After it is successfully installed, choose ‘Activate,’ and you are done!
The third-party theme will be activated on your blog, and now you can make modifications accordingly.
Extra tip – Some of the most coveted premium themes are Genesis by StudioPresss and Divi by Elegant Themes. These are highly customizable & come with a drag and drop editor.
DAY4: Customize theme and design using plug-ins
Now, you have your blog site in front of you with the theme of your choice installed. It’s a no-brainer that you would want to customize according to your preferences.
Yes, you have completed a chunk of the workload with hosting and activating the theme, but when was the last time you dived into the sea of creativity? Well, now is the chance to add your personalized spice to your website.
The theme you installed offers many features like plug-ins, tools, builders, etc., that allow you to change and control practically any object on your site. So, there are a thousand options for you and another thousand ways you can go about creating a beautiful and professional website.
All you need is a little patience and a picture of your dream website in your mind, and you can easily convert the theme into a unique version that only your blog can boast of. Rest assured about the process, as I will break it down for you.
What are some simple ways to customize a theme?
After researching through several methods, I have narrowed it down to the most effective ones so that your customization process feels like a cakewalk.
> Default WordPress Customizer Tool –
WordPress has done another favor for bloggers by putting forward its in-built customizing tool, the default WordPress Customizer. It helps you to tweak your theme without getting into the technicality of codes.
To run the customizer, simply select Themes from the Appearance tab and click on the customize button. Now, you can edit your installed theme in real-time and inspect the modifications it makes.
However, the only limiting factor here is that it depends on how many customizable features have been put by the author of that particular theme. I have listed below some basic customizations that all themes allow.
- → Your website identity – You should utilize this to upload your blog’s logo, the title, and a catchy tagline. These are some fundamental aspects that will transform the default layout of the theme into your personalized version.
- → Theme color – Now, for the main visual component, your blog’s theme color, you can choose from various color palettes suiting your logo and niche. Additionally, some premium themes even let you design a ‘Color’ and a ‘Dark’ theme for your site. Which one would you prefer, btw?
- → Adding custom menus – I am pretty sure you must have noticed how different blogs or e-commerce websites have several menus on their home-page that you can use to navigate through their website. Well, guess what? You can do it too! Just hover to the WordPress customization panel, and from the menu section, select or add as per your wish.
There are several other options like Widgets, and HomePage settings, depending on your chosen theme. So just play around and see what suits your blog the best!
> Page Builder Plug-ins –
Page Builder Plug-ins are simple tools that give you more customization control of your website, not just the looks but also functionality. They ensure you do not mess up the codes written by the theme’s author but let you make changes and see the real-time.
WordPress has some great plug-ins that are available for free in its Directory. All you need to do is install the one you want to use and start modifying it to get a professional-looking blog. Just make sure that the page builder you are using is compatible with the theme chosen.
Elementor is a great page-building tool when it comes to being user-friendly and giving add-on services. It has a pretty simple interface too and is recommended by successful bloggers. Have a look at its user interface below.
Doesn’t it look easy-to-use, with all those customization options laid right in front of you in the panel? In addition, Elementor provides excellent flexibility to the user and gives numerous options to choose from.
What are some essential functions plug-ins allow?
- → Make visual and functional changes to the theme, and hence the website without any knowledge of CSS or coding, e.g., Site Origin CSS.
- → Perform simple Drag and Drop operations on all elements of your site, e.g., Beaver & Elementor.
- → Add, move, or delete blocks from blog pages, e.g., Galau UI Visual Editor.
Extra Tip – Create a Child Theme before starting the customization process. It will ensure you lose no data mid-way and do not accidentally make changes in the parent code of the theme. Don’t worry; the child theme has the same features and functions but lets you tweak the theme without altering the original piece.
DAY5: Create your first blog post
Finally, we have reached the most exciting step; writing your first blog post! All the pains you took in hosting and designing were a once-in-a-while process, but writing your blogs will be recurrent.
Honestly, this is the step where each blogger will set on a different path, but the blueprint is mostly the same. So, if you are wondering how to create an impeccable post that kick-starts your journey in the blogosphere, then keep reading!
Write an introductory post –
Like the real world, a good introduction will paint a better-lasting picture into the readers’ minds. So, write a short article on who you are, why you stepped into blogging, and what your blog is about.
You can also include what the readers can expect in the upcoming posts and what you expect from the blog in return. It can be as short as two to three paragraphs, but make sure you leave the audience asking for more.
This way, they will wait & come back when you publish the following blogs.
Create a personality –
Your blog is your representative for the audience, and your post is your voice. Therefore, try to identify your style, and impart a personality to your writings using that style.
The more you try to make your vision shine through your posts, the better it will engage the readers, owing to the uniqueness. You can always read other bloggers’ pieces and get inspiration from them, but never copy, as the people are smart enough to catch plagiarised work.
Invest time into proofreading –
You should always have one thing in mind; even if your content is a hit, readers won’t stick around for long if it is riddled with grammatical errors or typing mistakes. So proofread your draft once or twice, or better run it through a computed proofreading software to be sure.
One great tip that I, among many other bloggers, follow is to put the final draft aside for a day and then come back to check it with a fresh mind. Trust me, you will come across errors you otherwise wouldn’t have caught!
Include graphics & interactive content –
You would agree with me that endless paragraphs of text get overwhelming to read. You may have published valuable pieces, but it is the pictures, charts, or videos that will keep the reader glued.
To take that a step further, utilize features like quizzes, hyperlinks, slide shows, and infographics to create an engaging experience for the audience. Doing so will impart better user satisfaction and trigger readers to share your posts with more people.
Build relationships –
The audience should be your main point of focus as a blogger. So, it will be beneficial to you if you build a warm atmosphere on your website by encouraging them to comment, give feedback, and engage.
The more engagements you receive, the more traffic will stop by your blog. So make it a point to reply to queries, appreciation, and even criticisms. Show that you genuinely care about the readers’ opinions, inspiring you to create better content.
An innovative method to engage in dialog with the audience is to end your bog-posts with relevant questions and ask their views. It can even give you ideas for your future posts.
DAY6: Optimize your blog with SEO tools
Every blogger dreams of appearing first on the page whenever a person searches for a similar topic. But, it often becomes difficult to decide whether your blog will perform desirably or not.
This creates a demand for a tool that helps you make certain modifications to your website or page to rank higher on Google and appear on the top. Well, such a tool is called an SEO tool, and this process is known as Search Engine Optimization.
Why do I need to make my blog SEO-friendly?
- → It will bring more organic traffic to your blog site.
- → If done correctly, your blog can rank among the top three search results on Google.
- → As your blog’s findability increases, it will appeal better to your target audience.
What steps should I follow to optimize my blog to rank better?
- → Depending upon your niche and the post topic, run thorough research for relevant & highly-searched keywords. The proper use of keywords makes your blog pop up when a user searches for a related article. There are some excellent tools available that will help you look for in-demand keywords.
- → Now, when you have a list of keywords to be included, try to plan your content around those words. Think of topics that could make use of the keywords, and answer most searched questions.
- → The first part of your blog post that a user sees is the title. Create a catchy headline, but don’t forget to insert keywords so that the search engine picks them up.
- → Create articles that can be linked to your previously published ones, and insert a link to them. Internal linking makes the reader’s engagement sky-rocket and also improves the page’s sharability.
- → Make use of Googe Analytics to keep track of how your blog is performing. It will show you detailed reports about your convertibility, average time spent by the reader, bounce rate, etc. Try to identify the trends and optimize your content according to them.
What are the best SEO tools for a bogger?
- → Cognitive SEO – If you know the basics about SEO, then chances are you have already heard about Cognitive Seo. It is a complete package that lets you run keyword research, analyze your ranking on the engine, and optimize your content. The owners promise a ranking within the top three if you implement the tool properly.
Price – Free, monthly, and annual plans available for a premium.
- → SEMrush – It is by far the best SEO tool for bloggers who are just starting out. The owners understand how important it is for beginners to get an idea of their competitors’ performance. SEMrush helps you by showing their analytics reports and assisting with marketing insights, all for a pocket-friendly budget.
Price – Paid. (billed monthly and annually.)
- → Majestic – It is an SEO tool focussing primarily on backlink-checking. Now, many such providers might be available, but what sets Majestic apart is the quality of link analysis it provides. You just provide it with the domain name, and it will show you everything you need to know about your competitor’s situation.
Price – Free, with paid upgrades
- → Yoast SEO – It won’t be an exaggeration to tell you to blindly go for this tool if you’re aiming for post-wise suggestions and optimization. Yes, Yoast SEO will go down the microscopic level without imposing technicalities on you and give writing insights, leading to impeccable search engine results.
Price – Free, premium available for upgrades
ALSO READ: Rank Math Vs Yoast
DAY7: Discover tools and resources for successful blogging
Yes, this is the final step, and you will be a blogger! But hold your horses, as I show you how important it is to employ the correct tools and resources that will help your blog step on the ladder of success.
why do I need these tools?
Well, the answer is simple. When you become a consistent blogger, you have to cater to many aspects related to it. In that case, tools that help you correct errors, manage tasks efficiently and increase productivity become your best pals.
These tools & resources will release the frustration accumulated due to taking care of all big-small tasks singlehandedly. So, to enhance your blogging journey, let us take a look at the best ones.
What are some good blogging tools?
> Sendible –
Sendible is mainly a management tool for multiple social media platforms, including Facebook, Instagram, Pinterest, YouTube, etc. It is a good alternative for tools like Buffer.
It acts as a power-house dashboard, with all your connected social handles in one place, and it enables you to schedule actions (called ‘services’ on Sendible) like publishing a post, sending a message, going live, and so on.
The backbone of this tool is its Engage Tab. As a budding blogger, you will spend most of the time creating posts, so Sendible ensures you don’t miss out on important emails and messages by keeping track of your social activities.
The only drawback that the company can improve on is its speed, as it sometimes gets prolonged. Additionally, they can increase the live chat time range, which is currently is quite limited. You can read some detailed reviews on the internet before investing in the product.
> Google Docs –
In the current scenario, approximately 20% of companies & business owners use Google apps for various tasks. I am not talking only about newbies or start-ups; big businesses with elaborate networking are resorting to some sort of Google apps.
The company has been rapidly stacking features in its Docs, Sheets, Slides, and Forms suite to provide an overall productive experience to the users. However, the most significant advantage you get is that it allows you to use high-end tools for free. Yes, no charges whatsoever!
Google Docs are prepayable over MS Word any day, as it allows easy sharing, export & access of files from the cloud and lets you collaborate with team members efficiently.
The user interface is uncomplicated and makes content creation & organization a cakewalk. A Google ID and an internet connection, and you are good to go. Just select a template and start typing.
> Fyrebox –
We have discussed earlier how interactive content increases engagement on your blog and consequently attracts more traffic. While many formats can be used, quizzes are the most widely used and gather the most number of website shares.
Fyrebox is a free resource that helps you create unique quizzes with a few simple clicks. But, can you picture yourself writing a code from scratch to curate such a quiz? No, right!
Now, educators and online tutors can utilize this tool to create course-related quizzes for their target audience. Besides, other bloggers can get valuable market lead and insights by cleverly aiming questions. Finally, it will give you ideas for your future articles.
As most of the written content you produce is consumed passively by the readers, interactive inclusions can get the audience involved and reduce their chances of bouncing back. For example, on Fyrebox, you can choose from Classic and Conversational quiz formats and quickly convert visitors into sales.
It has received some raving reviews from leading bloggers, including Neil Patel.
> Quora –
Bloggers, especially newbies, often overlook the tremendous potential Quora has. With a diverse user base, ever-increasing traffic, and audience of all age groups, nearly all blogs can leverage from it in some way.
The trick here is to find what questions your target audience has and create answers in your blog posts. To do this, simply go to the Quora site, and search for the keywords related to your niche, and it will show thousands of questions.
Besides, you can get inspiration from the most upvoted answers and produce articles in your style. However, do not copy others’ work, as search engines can spot plagiarism instantly.
Also, try to engage with the audience present on Quora, write helpful answers, and gradually divert traffic towards your blog. If implemented correctly, this technique can give you significant amounts of organic traffic.
Apart from my favorites listed above, there are many great tools aimed at new bloggers in the industry. So take leverage and try to increase the efficiency and quality of content you produce and watch your blog grow in no time.
Extra tip – For a new blogger, it is best to go for free resources available, and as your blog grows, you may shift to the premium upgrades.
Now, you are all set to acing the blogosphere with your writing prowess, though make sure to put in honest efforts before expecting substantial returns.