A lot of people procrastinate because they have a lot on their plate, so postponing important (but not urgent) events helps them to manage the stress better.
We are always busy with one activity or the other. When you think you’re done with one, another comes up. You may be faced with other important activities when trying to grow your blog.
The key to effective time management as a blog owner is to learn to outsource. It saves your time and energy.
Now, a lot of people have different negative connotations when it comes to outsourcing their work. They feel that it won’t be done to perfection if it isn’t done by them.
But that mindset should change.
Even if you’re extremely good at your job, realize that other people are just as good at it too. You should focus on your strengths and outsource your weaknesses if you want your blog to grow massively.
Still not convinced?
Here are some reasons why you should outsource to grow your blog
Why should you outsource?
One reason why blogs fail prematurely is that one person tries to control every aspect of the blog. As a human and not a machine, there is a limit to our strengths and capacities.
Soon, certain aspects of your blog won’t be attended to and loopholes will be created.
When you outsource tasks to grow your blog, it becomes more efficient.
You’re assured that every aspect of your work is taken care of, so all you have to do is track your progress and make changes where necessary.
Allows you to focus your strengths
Outsourcing tasks when growing your blog allows you to focus on your strengths or the aspects that you enjoy doing.
For instance, if you love writing and your dream is to write articles that will genuinely impact lives, you have no business trying to create graphic designs or bother about advanced SEO optimization techniques.
By outsourcing these areas, you have time to focus on what you love doing while the blog runs just fine.
Frees up your time
As mentioned earlier, there is a limit to our strengths. Most people go into blogging as a side hustle, stemming from a passion or a desire to make extra income.
Growing your blog requires consistency and dedication. Your blog won’t exceed a certain threshold if you post or upload items once every three weeks.
You need to set a pattern and a timeline and stick to it regardless of emergencies.
By outsourcing, it frees up time to attend to other important duties like school, work, family matters, or religious activities.
Improves the quality of your blog content
How can you determine the quality of your blog content?
By looking at the efficiency of the SEO optimization technique used, the quality of your topics and headlines, how readable your content is, the level of professional edits, infographics, image quality, etc.
When you outsource a good number of tasks to other professionals, you’d be assured that they will be excellently done. The results will be better this way than when you try to handle all segments of the blog yourself.
Increases traffic to your business website
The goal of every business is to make a profit. In this age of social media and internet technology, the best way to attract the right people is by showing them that your business is an authority in that field.
How can you do that? By engaging them consistently on social media and optimizing your blog.
A fully functional blog will attract the right traffic to your business and boost sales because it has built a reputation for your brand that people can trust.
Freelancers can help you to achieve this faster.
How to get the right people
There are many ways of getting people to outsource your blogging duties. One of such ways that have proven effective in this digital time is to hire competent freelancers.
A platform that is highly recommended by thousands of small and medium scale business owners is Fiverr.
Before delving into what Fiverr is, what are the qualities you should look out for when hiring a freelancer? Should your arms be open to everyone?
Top Qualities to consider when hiring a freelancer
Excellent communication skills
The importance of this can’t be overemphasized. The person not only needs to communicate effectively in the required language but should also know how to use digital communication tools like Slack and Zoom.
The great thing about these platforms is that they record conversations in both text and audio formats, so if any issue arises, you can always refer to those messages.
Also, look at the person’s personality. How well does the freelancer respond to criticisms? Are they open to new ideas?
They meet deadlines
The danger about virtual or remote work is that it’s hard to be productive when everything at home yearns for our attention.
As such, it’s easy for the freelancer to stall on projects because he/she doesn’t have to deal with physical confrontations.
Before hiring any freelancer, ensure that their work ethic is top-notch.
They should submit their jobs on time, work on strict schedules, and implement whatever correction that’s given speedily. This will help to enhance work productivity
They have the right experience for the job
Nothing beats experience. It’s easier to explain the concept of your “big” idea to someone who has engaged in a similar project than to someone who is simply testing the waters.
Before hiring a freelancer, check their portfolio or find out whether they have carried out a similar project.
Even though you want to hire someone new, give them a form of test that will ascertain whether they are right for the job or not.
Ensure they can work independently
The essence of working together in a room or building is not just to create a functional ecosystem, but also to aid easy monitoring of work activities.
When hiring a freelancer, ensure that they can work independently without external supervision.
Even though there is ahead, a good freelancer ensures that he/she has everything needed to deliver the job. This includes a private workspace and a solid internet connection.
Can they work under pressure?
This is an ability that comes in handy when the deadline for massive projects starts drawing close. Even though some may argue that it’s not easy to detect whether someone can handle pressure or not, it’s still worth asking for.
For instance, if you set a deadline to publish 100 articles in 2 months and you need blog posts and infographics for each article, ensure that the freelancer is up to the task. It will help you to achieve your blog goals faster.
Now, as mentioned earlier, Fiverr is your go-to platform when seeking freelancers to outsource your blog duties to.
Why should you use Fiverr?
Top Benefits of Using Fiverr- And Why You Should Start Using it
Fiverr is a great platform that enhances the outsourcing process for you. You can meet thousands of freelance experts in specific deliverables.
The great part about outsourcing your work to Fiverr freelancers is that you pay less for jobs delivered, compared to placing them on a monthly payroll.
Here are the top benefits of using Fiverr to hire freelancers
No job descriptions:
The most painstaking part of hiring freelancers on other platforms is that you have to draft the right job description to attract freelancers, and also conduct interviews.
This could take a lot of time, especially if you want a project done quickly.
On Fiverr, there are no job descriptions. It’s simply a marketplace for clients to meet talents. All you have to do is to look at the various projects that the freelancers have done and see which best suits what you want.
Fiverr has this feature that allows clients to get their job done within 12 to 24 hours, so if you have an urgent task, you could quickly use this feature to get the job done without placing the person on a monthly payroll.
One thing you’d enjoy on Fiverr is its protection. This is because Fiverr assumes that all buyers are right and all sellers are wrong.
So, while the seller has to go through several verification exercises and strict monitoring, the buyer has more leverage.
If your job wasn’t done properly, you can always request for a revision, or worse still, request for a refund, and the customer service will always attend to you.
Quality work at low prices
You can get a quality job done for one-third the normal price on Fiverr, and that’s not even an exaggeration.
Also, this platform allows you to take advantage of currency rate differences.
For instance, if you’re based in the US, dollars transferred to someone in another country with a different currency could be huge.
This way, you get your work done at an affordable rate.
Now that you know the importance of outsourcing your blogging tasks, what are some of the tasks you can delegate?
Blogging tasks you can outsource
Blog Post writing
It’s one thing to have a blog, it’s another thing to consistently publish content on your blog. Now, it’s super easy to falter in your writing schedule because you’re either caught up with other activities or you’re simply procrastinating.
When you falter, your blog’s growth is retarded.
Most blog owners prefer to write their blog posts themselves because they feel that they’re the only ones that can do it well. That’s not the truth. You’re only believing that because you feel too attached to the blog.
If this is you, don’t worry! It’s a common feeling, especially when you just started writing. You feel like you have writing magic that no one else possesses or a unique set of experiences that no one else has.
Sorry to burst your bubble, but other people have writing magic, too. It’s just about finding the right person.
When you outsource writing your blog posts and give specific instructions, you’re sure that your blog posts will be perfectly done and published on time.
Even if you’re occupied with religious activities, school work, family issues, you’re certain that your work will be done on time because they are PAID to do it.
How easier can life get?
However, if you love writing and want to be solely in charge of that area, then feel free to do so.
Outsource your graphic designs immediately. Here’s why.
As mentioned earlier, you can’t be an expert in all areas.
Most times, blog owners tend to be either writer, SEO experts, or marketers using the blog to generate traffic. They are hardly ever professional graphic designers.
Even if you are one, why should you be designing graphics when you can focus more time on lucrative aspects of your blog?
This is not disregarding the importance of graphic design, but in the larger picture, other activities boost traffic better than graphic designing.
Why should you hire a professional graphic designer?
They perform professionally because they’ve worked on similar projects and gotten good feedback.
Even when you have an idea, the graphic designer will give you fresh insights on how the website should look and feel.
Furthermore, it frees up time for other things. Trivial things like designing your logo or selecting the right website theme should be the least of your concerns.
You end up saving money by outsourcing this task instead of employing someone full-time, especially if it’s for a short-term project.
You also don’t have to worry about retirement plans or health insurance.
If you get stuck, the freelance professional is ready to guide you all the way because he/she needs it to be a recurring service.
You can be assured of their support even after the project is completed. You can negotiate this even before signing the contract agreement.
The benefits are endless.
Why spend your time creating and/or managing your website when you can hire the best talents around the world to do that for you?
Even if you’re a professional web developer, that should be the least of your worries. The most important asset we have is time, so we should be able to buy time by outsourcing duties like this.
The first thing outsourcing web development does for you is to cut costs.
Web development can be quite expensive, depending on the scale of your project. Placing a web developer on a monthly salary can be too much for you to handle, so outsourcing the job helps you to spend less.
Now some may argue that they’d spend nothing at all if they do it by themselves.
Fair argument. But you’d lose out on top talents like UI/UX designers and programmers that you could have hired from around the world and lost potential relationships.
You would lose out on the fresh perspective, knowledge, and experiences that would have helped boost your blog growth, all because you’re trying to save money (and giving your time in return).
That’s not all.
Outsourcing your web developers to freelancers helps you to gather a broader skillset.
Programming evolves, and these days, it requires several frameworks and libraries. One doesn’t have to know all of them to be a good programmer.
By outsourcing to several web developers, the results will be outstanding due to great expertise. You can hire as many as you want since the cost is less to facilitate the process.
Sometimes, blog owners can be tempted to edit the content themselves because of cost. Don’t do it. Just don’t.
When you’re tempted to edit your content yourself (except in rare cases when you’re trying to meet up a client’s demand or sell an affiliate product in less than no time), remember that any editor can be a great writer, but not every writer can be a great editor.
The entire aim of creating a blog is to place yourself or business as an authority in a particular industry.
This means that every article on your blog should not only share knowledge with interested people but also portray professionalism and dexterity when people read it.
Every article needs to be compelling, so it’s the editor and proofreader’s job to make your work as error-free as possible.
Even though you write the world’s best article, you still need a third eye to check through tiny details.
Note that there is a difference between proofreading and editing, even though both go hand in hand.
Proofreading involves searching for incorrect or missed punctuations, misspellings, and numerical or textual inconsistencies.
Editing, on the other hand, involves structuring the work such that the language is clear and the sentences are properly constructed.
Is it a wordy sentence? Can the sentence be rearranged to give a different context?
An editor will give life to your work and make it more presentable.
Do you still want to do it yourself?
SEO Link building
No one wants a dormant website. Your blog was created to generate traffic. If it doesn’t, then there’s something wrong.
Strategic link building is one way to attract traffic to your blog and make sales.
Now, it’s not enough to simply link a website to yours. Linking your website with other ones that have low traffic could actually hurt your SEO. Generating the right backlinks helps to boost SEO.
However, you should outsource SEO link building to professionals if you want your blog to grow fast.
They’d study your blog audience, suggest the right blogs with good ranking to guest-post on, and most importantly, help your blog posts rank on search engines.
This is super important because first pages results often get 70% of the traffic.
That’s not all
They’d give you links from trusted sites that you can embed in your blog, and work round the clock to improve your personal (or business) brand.
These are things you may be too busy to focus on.
Do you want unlimited support and assistance? They are here for you.
Note that these are not the only tasks you can outsource.
Other blogging tasks that you can outsource include content creator, editor, virtual assistant, scheduling and emailing manager, SEO market, social media influencer, etc.
How much should you pay someone to write for your blog?
This depends on several factors, including the skill set of the writer, currency difference, the technicality of the blog post, deadline, level of experience, etc. Generally, most writers charge between 10 cents to $2 per word.
The first thing to consider is your budget. If your blog is earning minimally, you should set up outsourcing systems within your budget.
Fortunately, you can get quality writers on Fiverr from across the world at very affordable rates. All you have to do is search.
Can all blogging duties be outsourced?
Again, this depends on the blog owner.
Many of them are perfectionists that expect things to be done exactly how they want them to. Even though they outsource major tasks, they still stay on board to ensure quality. They either believe that no one else can do the job perfectly, or are trying to cut costs.
In this regard, they may want to retain a few tasks. If you’re in this category, it’s fine. Otherwise, feel free to outsource all your blog functions and merely act as a supervisor.
You’d be shocked at how much you can achieve in a short time.
How can someone manage outsourced functions?
Managing outsourced functions requires patience. The freelancer doesn’t understand your business or brand the way you do or doesn’t share the same passion. In several cases, he/she may drift a bit from expectations.
Be patient with them.
Kindly explain your brand and business goals to them, and teach them that their work paints the bigger picture faster. Ensure that everyone is working with the same objective.
Also, be understanding, respectful and flexible when it comes to time differences so that the freelancers don’t feel burdened.