WIX e-Commerce Review (Should You Really Use It For Your Next Project)

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Wix is one of the world’s largest hosted website builders.

Founded in 2006, Wix has grown today to serve over 180 million users in 190 countries worldwide. A lot of that has to do with Wix free plan.

The free plan is a fully functional website and you can get it running without paying a single dime. It has some pretty features, it’s easy to use and the idea is useful for building a website.

It provides customizable website templates that include graphics, image galleries, font, vector, animation, and other options.

It’s one of the foremost prevalent and well-known site builders out there, the reason for that is because it’s super easy to use and has lots of freedom that some other website builders don’t have.

It’s one of the most user-friendly website builders that we’ve seen so far.

I will be guiding you through the complete and genuine Wix eCommerce review in this article, the features, benefits, cons, and pros to see if it might be the right choice for you based on your particular situation.

Wix eCommerce review

eCommerce is now important than ever.

Wix eCommerce helps your launch, run and scale your online store effectively and successfully.

You have the avenue to create your store to your taste through customization from the storefront to the checkout process to product page, shopping cart, and store.

The Wix eCommerce too gives free commerce tools like Wix logo producer and business title generator to open up your online presence and get recognized together with your domain name.

You also set up your business and that also offer as many products you want to sell not only on Wix but across all channels affiliated with Wix like your Facebook, eBay, Instagram, and amazon shops

Wix eCommerce offers subscriptions either weekly or on monthly orders depending on your subscription.

To create a Wix eCommerce account simply follow the steps below:

  • Log in or sign up for your account
  • Choose from over 500 professional online templates.
  • Customize your online design store.
  • Add products to your store.
  • Connect your payment options and set up shipping.
  • Choose a custom domain.
  • Publish your eCommerce website and begin selling.

Wix eCommerce Review: Template and Design

WIX e-Commerce review

Wix eCommerce has more than 500 customizable website templates to choose from, so you can customize depending on what you need it for ranging from restaurants, life music career.

Pretty much anything you’re looking for is on Wix, you can find a template to make your website attractive and be able to promote whatever you’re interested in.

You can start completely from scratch and use a blank template and build a completely custom page or site in the way you want it to be.

It offers an incredible number of options, a lot of freedom for editing your web pages, and is easy to use.

The template is one of the best things about Wix because there are so many of them.

The good thing about the Wix template is that they are offered for specific services, these templates are named according to the business, practices, or purposes they’re designed for.

WIX e-Commerce review

Another good thing about this template is that they look completely different from each other which gives it a unique look and make it different from others.

Another great feature with this template is it often comes with an app pre-installed which means you don’t have to go through the stress of importing the extra features into the website yourself, like the restaurant’s menu.

WIX eCommerce review: Sales and Marketing Tools

SEO ( Search Engine Optimisation)

SEO is a digital marketing strategy that focuses on your website presence in search results on search engines like Google.

Wix has one of the best SEO tools in any website builder. It allows your website to rank higher in search engines as a result it gets more exposure and more traffic.

Wix allows you to edit all important features for optimizing your websites such as page title, URL, and word text.

It asks you to input keywords from your site and that will determine what page needed to be optimized for those words and it generates an SEO checklist for you to follow and works through step by step.

It helps you optimize your home page and walks you through your site page and contact information and helps you improve your SEO as your site grows.

This is invaluable for getting your name and brand out there.

Email marketing 

You can manage email marketing campaigns directly from Wix.

You can directly link your products to your social media platform like your Facebook page, Instagram, and so on.

You can encourage your audience to buy from you without even visiting your website which is a great way of increasing conversion especially if you have a large social media following.

You can see how many orders you got, what your conversion rate is, what your overall revenue is, you can also see how your purchasing funnel is working; your landing page, checkout process.

The pricing options are of great value and affordable. There are free trials also, discounts, special promotions going on; it’s cool to try the free trial first to see if they are okay for you. 

Wix App Market and Multiplatform

In terms of apps, Wix offers more than 300 apps that would expand your site functionality which includes blogs, customized contact forms, event calendars, and much more.

About 50 of these apps are created by Wix and there’s also a third-party app that you’ll have access to, which means you’ll get integration with things like google Adsense, social media Adsense.

Most are free versions while others require a paid plan to access more advanced features.

Wix eCommerce Store Products

You can sell physical and digital products; it offers a variety of what you can sell in your catalog.

Wix store product

There’s a slight difference in both, in digital, you have the option to upload your file you can also add inventory and shipping.

You upload your pictures, images, price, and so on.

wix product category

Physical is similar to digital you add your images and videos here too, name, price, description, and additional info section like delivery policies, custom products, return policy.

You can also add a custom text field.

It allows buyers to personalize what they want in a product i.e., a customer ordering a watch may want a particular word engraved on that product.

You also organize your products and add a collection name, images.

Wix eCommerce Inventory and Tracking

Wix eCommerce also has an intuitive tool for setting up an online store with options for variations on products, colors, or size, tracking, inventory, and managing orders.

This means if you have an online store, you’ll be able to customize your product pages and shopping carts and integrate your shop seamlessly into the rest of your site.

Although, track inventory makes more sense in physical than digital products.

In terms of features like shipping, it’s also easy there are even options to connect to draw shopping partners to expand your product offerings which is truly a great thing to have.

Wix gives you all the tools needed to run your entire business online. 

Wix eCommerce Payment

Wix eCommerce payment has increased drastically over the years.

They have new payment gateway options such as 2checkout, stripe, and square.

you also get paid online through Wix’s multiple payment methods which include debit/credit cards such as Visa, Mastercard, American Express, UnionPay. Another payment option is PayPal.

You’ll be able to do things like accept online payment, you’ll also be able to sell products not just on your site but on other social channels like Facebook, Amazon, and other online marketing places.

Wix eCommerce Pricing

wix pricing

Wix offers a free plan but if you want to get a custom domain, remove Wix ads or increase bandwidth and storage you will need a paid plan.

To solve this, you would possibly want to think about the paid plans that Wix offer.

They have three plans; I will quickly run through this:

  • Business basic plan ($17 per month): 

This handles whatever business you might want to start; this also provides 20Gb of storage space you get 5 video hours, unlimited bandwidth.

  • Business unlimited plan ($25 per month):

This increases your storage to 35Gb and you get 10 video hours, unlimited bandwidth, 100 transactions per month on automated sale tax, 1000 product reviews by Kudobuzz.

  • Business VIP plans ($35 per month):

This increases your storage to 50Gb, you get unlimited video hours, unlimited bandwidth, 500 transactions per month on automated sale tax, 3000 product reviews by Kudobuzz, priority customer care.

You get to move to the front of the line anytime you’ve got a question.

This is a great option for anyone that wants to get issues resolved as soon as possible and can afford to do so.

If you’re into e-commerce you should consider looking at the business VIP plan.

You can accept online payment on all these plans and there’s a 14days period to get a full refund of your money for any of these plans with no questions asked if you’re not satisfied with the plan.

But after those 14 days, you’ll have to contact Wix support and state your case and they will review it and decide on a private basis if they ought to refund. 

Wix eCommerce business tools

Also, to generate more visitors to your site Wix eCommerce offers an impressive suite of business tools.

This includes email marketing, social post builder, automation, marketing integration invoice, and analytics which is useful for promoting goods and services.

Rather than just wait for customers to come to you, you can create lead generation.

After you’ve built a subscriber list, you send content to them directly.

You can also create social media posts yourself, Wix eCommerce gives you the tools that can help you create social media content.

All you need to do is to choose an image and modify the text along so that you can share something that quick and appeal depending on your site audience.

It helps you understand your audience and how to adjust your business to drive more traffic.

Furthermore, Wix eCommerce tools include:

Discount coupons: you can use them for marketing campaigns, email campaigns, or social media campaigns.

Create promo video: you can also create videos for your products this is done by creating your product’s images.

Pros and Cons of Wix eCommerce


  • No sales fee.
  • A real-time calculator helps with planning your shipping.
  • Wix doesn’t charge commission; Wix doesn’t take any commission from your sales.
  • Quick to set up: There’s no coding or technical knowledge needed at all and that includes setting up more of the advanced features. It is relatively easy to build and use.
  • Lots of customization options and functionality:

You will always find a great design no matter what you’re looking for, it’s also extremely flexible whereas other website builders can limit your creative options.

Wix allows you to make your creative vision a reality.

Pretty much anything you’re looking for you can find a template to make your website attractive and be able to promote whatever you’re interested in.

You can animate and customize your elements and is also an integrated app with more than 250 apps available such as online scheduling, event-brief.


  • Limited loading speed.
  • Your tracking and analytics require a paid plan.
  • Premium plans are for single-site only, it can’t be used across two or more Wix websites owned by you.
  • Poor Customer Service

If you are one of those people that like to talk to a real person or if you have a specific question that a guide can’t answer, you have to find a way to submit a ticket and receive a call back from the Wix support team.

If you then you’ll mostly be referred back to the support centre which kind of locks you to this frustrating loop.

You might get a little frustrated with the contact support.

A quick comparison between Wix and its rivals in the market

Wix eCommerce review conclusion

Wix’s eCommerce plan allows you to easily sell your goods and services.

Their new feature for the digital market takes care of the entire sales process for you as these orders will be sent directly to your customer.

So, in short, Wix eCommerce provides a robust and powerful platform for selling anything you want to sell.

Create a Wix eCommerce account for free

What products do I get if I purchase the Thrive Suite?
products do I get if I purchase the Thrive Suite?
do I get if I purchase the Thrive Suite?
What products do I get if I purchase the Thrive Suite?

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