8 Best Marketing Tools For Small Business in 2023


Looking to boost your small business marketing game? Check out our list of the top marketing tools for small businesses! From social media management to email marketing, we’ve got you covered. Drive more traffic, increase conversions, and grow your business today!

Small business marketing tools are essential to help you promote your brand, reach new customers, and increase your revenue.

These tools can help you stay organized, create compelling content, and measure the success of your marketing efforts.

Let me explain how such marketing tools can help you manage your small business more effectively and efficiently. 

✔ Creating and scheduling social media posts: Social media management tools can help you plan and schedule your social media posts in advance, so you can stay organized and save time.

✔ Email marketing campaigns: Email marketing software allows you to create and send newsletters, promotional emails, and other types of email campaigns to your subscribers.

✔ Analyzing marketing performance: Most marketing tools provide analytics and reporting features, so you can track the success of your marketing efforts and adjust your strategy accordingly.

✔ Search engine optimization (SEO): SEO tools can help you optimize your website and content to rank higher in search engine results pages, which can help you attract more organic traffic to your site.

✔ Creating and managing online ads: Tools like Google Ads and Facebook Ads Manager can help you create and manage online ads that target your desired audience.

✔ Designing marketing materials: Design tools like Canva and Adobe Spark allow you to create eye-catching graphics, videos, and other types of visual content for your marketing campaigns.

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✔ Customer relationship management (CRM): CRM software can help you manage your customer data, track interactions, and segment your audience for targeted marketing campaigns.

8 Best Small Business Marketing Tools in 2023

  1. Keap – Best CRM tool for small business
  2. Active Campaign – Best email marketing tool for small business
  3. Hubspot – Best marketing automation tool for small business
  4. Wix – Best website tool for small business
  5. Google Analytics – Best Analytic tool for small business
  6. Hootsuite – Best social media marketing tool for small business
  7. Canva – Best content marketing tool for small business
  8. Semrush – Best optimization tool for small business

1. Keap


Are you tired of juggling between multiple tools to manage your business operations?

Look no further than Keap – your all-in-one solution for managing customer relationships, automating marketing, and streamlining your business processes.

With Keap, you can focus on what matters most – growing your business and delighting your customers.

Here are some of the key features that make Keap stand out:

  • Customer Relationship Management
  • Marketing Automation
  • Appointment Scheduling
  • Payments & Invoicing
  • Integrations

Keap offers three pricing plans to suit businesses of all sizes:

  • Keap Grow: Starting at $79/month for up to 500 contacts, includes basic CRM and marketing automation features.
  • Keap Pro: Starting at $149/month for up to 500 contacts, includes advanced CRM, marketing automation, and appointment scheduling features.
  • Infusionsoft: Starting at $199/month for up to 500 contacts, includes all features of Keap Pro, plus advanced e-commerce and sales automation features.

So why not give Keap a try and simplify your business operations today?

2. Active Campaign

active campaign

Are you tired of managing multiple tools to run your marketing campaigns?

Say hello to ActiveCampaign! This all-in-one platform is designed to help small and medium-sized businesses automate their marketing, sales, and customer support processes.

With ActiveCampaign, you can create personalized experiences for your customers, streamline your workflow, and grow your business.

Here are some of the main features of ActiveCampaign that make it the go-to tool for businesses:

  • Marketing automation
  • Email marketing
  • Sales automation
  • CRM & sales automation
  • Support automation


ActiveCampaign offers four pricing plans: Lite, Plus, Professional, and Enterprise. The pricing starts at $9 per month for the Lite plan and goes up to $229 per month for the Enterprise plan.

Each plan comes with different features and limits, so you can choose the one that best suits your needs.

3. Hubspot

hubspot crm

Are you tired of juggling multiple platforms to manage your sales, marketing, and customer service?

Meet HubSpot – the all-in-one tool that simplifies your business operations and helps you grow better!

With HubSpot, you can streamline your entire customer journey, from attracting and engaging leads to closing deals and retaining customers.

Here are some of the key features that make HubSpot a must-have tool for businesses of all sizes:

  • CRM: HubSpot’s free CRM centralizes all your customer data, giving you a 360-degree view of every interaction
  • Marketing Hub: Create and execute targeted marketing campaigns, automate lead nurturing, and track your website traffic and analytics all in one place.
  • Sales Hub: Streamline your sales process with features like deal tracking, email templates, and live chat.
  • Service Hub: Provide top-notch customer service with features like ticketing, knowledge base, and customer feedback.

The best part?

HubSpot’s pricing is flexible and affordable, so you can choose the plan that suits your needs and budget.

Whether you’re just starting out or looking to scale your business, HubSpot has everything you need to grow better. So why wait? Sign up for a free trial today and see the magic of HubSpot for yourself!

4. Wix

wix builder

Have you ever wanted to build a website for your business or personal brand but felt overwhelmed by the technical aspects of web design?

Well, fear not! Wix is the ultimate website building tool that allows you to create stunning, professional-looking websites in no time, without any prior coding knowledge.

Whether you’re a blogger, photographer, musician, or entrepreneur, Wix has got you covered.

So what makes Wix so special? Here are some of its main features:

  • Drag-and-Drop Editor
  • Hundreds of Templates
  • App Market
  • Mobile-Optimized
  • SEO Tools
  • Affordable Pricing


Wix offers a variety of pricing plans to fit your needs and budget, starting from a free plan with basic features. Here are some of the most popular plans:

  • Combo: $14/month (billed annually)
  • Unlimited: $18/month (billed annually)
  • Business Basic: $23/month (billed annually)
  • eCommerce: $23/month (billed annually)

So what are you waiting for? Sign up for Wix today and start building the website of your

5. Google Analytics

google analytics

Have you ever wondered how many people visit your website or where they’re coming from? Well, Google Analytics is the tool for you!

It’s a free web analytics service that provides insights into your website traffic and user behavior.

With Google Analytics, you can track a wide range of metrics that will help you better understand your website’s performance, such as:

  • Number of visitors and pageviews
  • Traffic sources (organic, paid, social, etc.)
  • User demographics (age, gender, location)
  • Top-performing pages and content
  • Conversion rates (if you have e-commerce or goals set up)

Here are some of the main features of Google Analytics:

  • Real-time data tracking
  • Customizable dashboards and reports
  • Integration with other Google tools (such as AdWords and Search Console)
  • Advanced segmentation and audience targeting
  • E-commerce tracking (if you have an online store)

And the best part? Google Analytics is completely free to use!

So, whether you’re running a small blog or a large e-commerce site, this tool can help you make data-driven decisions and improve your online presence.

So, what are you waiting for? Sign up for Google Analytics today!

6. Hootsuite

hootsuite social

Introducing Hootsuite, the ultimate social media management tool that will change the way you handle your online presence!

With Hootsuite, you can manage all of your social media accounts in one convenient platform, saving you time and hassle.

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Whether you’re a small business owner, a social media influencer, or a digital marketer, Hootsuite has everything you need to take your social media game to the next level!

Here are some of the amazing features that Hootsuite has to offer:

  • Easy social media management: Manage all of your social media accounts from one central platform.
  • Scheduled posting: Schedule posts in advance, so you don’t have to worry about manually posting them.
  • Analytics: Get insights into your social media performance and track your progress over time.
  • Collaboration: Collaborate with team members and share access to your social media accounts.
  • Social listening: Monitor what people are saying about your brand on social media and engage with your audience.

Hootsuite offers a range of pricing plans to suit your needs, starting from just $19/month for the Professional plan.

With Hootsuite, you’ll save time, boost your productivity, and grow your social media presence. Try it today and see the difference it can make!

7. Canva

canva design

Looking for a tool that will help you create stunning designs without any hassle?

Look no further than Canva! With its easy-to-use interface and powerful design tools, Canva is the perfect choice for anyone looking to create beautiful graphics, social media posts, presentations, and more.

Here are just a few of the main features of Canva:

  • Thousands of templates to choose from, with options for every occasion and style
  • A drag-and-drop interface that makes designing a breeze, even if you have no design experience
  • Access to a huge library of images, icons, and other design elements that you can use in your designs
  • Advanced design tools, like photo filters, image croppers, and text effects, that let you create professional-looking designs in no time
  • Collaboration features that allow you to work with others on your designs, making it easy to get feedback and create great designs together

So what’s the price for all of this design goodness?

Canva offers a variety of plans to fit any budget, from a free plan that gives you access to basic features and a limited selection of templates and design elements, to a Pro plan that gives you access to everything Canva has to offer.

The Pro plan starts at just $12.95 per month (billed annually), which is a steal when you consider all of the design power you get for your money.

So why not give Canva a try and see how easy it is to create beautiful designs for all your needs?

8. Semrush


Are you tired of trying to figure out how to improve your website’s ranking on search engines? Look no further than SEMrush!

This amazing tool offers a variety of features to help you analyze your website’s performance, find ways to improve your SEO, and ultimately drive more traffic to your site.

Whether you’re a small business owner, a marketer, or an SEO specialist, SEMrush is the perfect tool to help you achieve your goals.

With SEMrush, you can enjoy a wide range of features that will help you improve your website’s performance and visibility.

Here are just a few of the many benefits you can expect:

  • Keyword research and analysis to help you find the best keywords to target
  • Competitive research to see what your competitors are doing and how you can do it better
  • Site auditing to identify and fix issues with your website’s performance
  • Backlink analysis to help you build high-quality links to your site
  • Social media management to help you manage your social media accounts and track your performance

So, how much does all of this amazing functionality cost? SEMrush offers a variety of pricing plans to fit your needs and budget.

The most popular plan is the Pro plan, which costs $119.95 per month, but there are also options for smaller businesses and individuals.

And with a 7-day free trial, you can try out SEMrush for yourself and see just how much it can help you improve your website’s performance.

So why wait? Sign up for SEMrush today and start improving your SEO!

Saiman Dahal

author saiman

I'm Saiman Dahal, a specialist in digital marketing. At Marketing-Optimist, I delve into the nuances of online marketing and blogging, revealing the precise tools and tactics I employ to earn online. Additionally, I assist small enterprises in boosting their online presence and capturing more leads via SEO and content marketing.

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